- 5 Results
Lowest price: € 4.03, highest price: € 12.86, average price: € 6.36
1
Global Marketing Management: International Student ... | Buch | Zustand sehr gut - Mike (Masaaki) Kotabe
Order
at ebay.de
€ 4.03
Shipment: € 0.001
Order
Provider details
Sponsored link
Mike (Masaaki) Kotabe:

Global Marketing Management: International Student ... | Buch | Zustand sehr gut - used book

ISBN: 9780470505748

*** So macht sparen Spaß! Bis zu -70% ggü. Neupreis ***, (Action & Abenteuer. Knicke oder Lesespuren können vorhanden sein. Schutzumschlag, Cover, Booklet, Hülle, Box, Anleitung). Schutzu… More...

99.1, Zahlungsarten: Paypal, APPLE_PAY, Google Pay, Visa, Mastercard, American Express. Shipping costs:Versandkostenfrei, Versand zum Fixpreis, [SHT: Sparversand], 10*** Berlin, [TO: Europa] (EUR 0.00) medimops
close (x)
2
Global Marketing Management - Kotabe, M. and Helsen, K.
Order
at AbeBooks.de
€ 12.86
Shipment: € 5.961
Order
Provider details
Sponsored link

Kotabe, M. and Helsen, K.:

Global Marketing Management - Paperback

2011, ISBN: 0470505745

[EAN: 9780470505748], Gebraucht, [PU: John Wiley & Sons], BUSINESS, This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair … More...

NOT NEW BOOK. Shipping costs: EUR 5.96 Anybook Ltd., Lincoln, United Kingdom [312675] [Rating: 5 (von 5)]
close (x)
3
Order
at AbeBooks.de
€ 4.80
Shipment: € 0.001
Order
Provider details
Sponsored link
Mike (Masaaki) Kotabe:
Global Marketing Management: International Student Version - Paperback

2010

ISBN: 0470505745

[EAN: 9780470505748], [PU: John Wiley & Sons], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the aver… More...

Shipping costs:Versandkostenfrei. (EUR 0.00) medimops, Berlin, Germany [55410863] [Rating: 5 (von 5)]
close (x)
4
Order
at Biblio.co.uk
$ 6.02
(aprox. € 5.53)
Shipment: € 6.431
Order
Provider details
Sponsored link
Kotabe, Masaaki:
Global Marketing Management, Fifth Edition International Student Version - used book

ISBN: 9780470505748

Wiley & Sons, Limited, John. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pag… More...

Shipping costs: EUR 6.43 Better World Books Ltd
close (x)
5
Order
at Biblio.co.uk
$ 5.00
(aprox. € 4.59)
Shipment: € 9.191
Order
Provider details
Sponsored link
Kotabe, Masaaki:
Global Marketing Management, Fifth Edition International Student Version - used book

ISBN: 9780470505748

Wiley & Sons, Limited, John. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects., Wiley & Sons, Limited, John, 3

Shipping costs: EUR 9.19 Better World Books
close (x)
1As some platforms do not transmit shipping conditions to us and these may depend on the country of delivery, the purchase price, the weight and size of the item, a possible membership of the platform, a direct delivery by the platform or via a third-party provider (Marketplace), etc., it is possible that the shipping costs indicated by find-more-books.com / find-more-books.com do not correspond to those of the offering platform.

Bibliographic data of the best matching book

Details of the book
Global Marketing Management
Author:
Title:
ISBN:

9780470505748


Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral." The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today. Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

Details of the book - Global Marketing Management


EAN (ISBN-13): 9780470505748
ISBN (ISBN-10): 0470505745
Hardcover
Paperback
Publishing year: 2010
Publisher: John Wiley & Sons
744 Pages
Weight: 1,535 kg
Language: eng/Englisch

Book in our database since 2009-05-11T02:07:21-04:00 (New York)
Detail page last modified on 2024-01-21T15:04:11-05:00 (New York)
ISBN/EAN: 9780470505748

ISBN - alternate spelling:
0-470-50574-5, 978-0-470-50574-8
Alternate spelling and related search-keywords:
Book author: kotabe helsen, masaaki
Book title: marketing management, international management, global age, international version, student version

Information from Publisher

Author: Masaaki (Mike) Kotabe
Title: Global Marketing Management - International Student Version
Publisher: John Wiley & Sons
744 Pages
Publishing year: 2010-05-11
Weight: 1,516 kg
Language: English
279,00 € (DE)
218mm x 280mm x 27mm

BC; Paperback; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Marketing & Sales; Wirtschaft u. Management; Marketingmanagement; Business & Management; Marketing u. Vertrieb; Marketing u. Vertrieb

1. Globalization 2. Global Economic Environment 3. Financial Environment 4. Cultural Issues and Buying Behavior 5. Political / Legal Environment 6. Global Marketing Research 7. Global Segmentation and Positioning 8. Global Marketing Strategies 9. Global Market Entry Modes 10. Global Product Development 11. Marketing Products and Services 12. Global Pricing 13. Communicating with the World Consumer 14. Sales Management 15. Global Logistics and Distribution 16. Export/Import Management 17. Planning, Organization and Control of Global Marketing Operations 18. Marketing in Emerging Markets 19. Global Marketing and the Internet
< to archive...