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Tactical Transparency : How Leaders Can Leverage Social Media to Maximize Value and Build their Brand - new bookISBN: 9780470460191
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its uni… More...
ISBN: 9780470460191
While exposing the risks inherent in maintaining a nontransparentrelationship with customers, Tactical Transparency providesa methodology that will help your organization create its uniqu… More...
ISBN: 9780470460191
Tactical Transparency:How Leaders Can Leverage Social Media to Maximize Value and Build their Brand Shel Holtz, John C. Havens Tactical Transparency:How Leaders Can Leverage Social Media … More...
ISBN: 9780470460191
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Details of the book - Tactical Transparency
EAN (ISBN-13): 9780470460191
ISBN (ISBN-10): 0470460199
Publishing year: 2008
Publisher: Wiley, J
320 Pages
Language: eng/Englisch
Book in our database since 2010-01-01T03:07:50-05:00 (New York)
Detail page last modified on 2023-07-05T19:58:01-04:00 (New York)
ISBN/EAN: 9780470460191
ISBN - alternate spelling:
0-470-46019-9, 978-0-470-46019-1
Alternate spelling and related search-keywords:
Book author: holtz, john holt, john johnson
Book title: der brand, how build, social media, tactical, about shel
Information from Publisher
Author: Shel Holtz; John C. Havens
Title: International Association of Business Communities; Tactical Transparency - How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
Publisher: Jossey-Bass; John Wiley & Sons
320 Pages
Publishing year: 2008-11-18
Language: English
23,99 € (DE)
Not available (reason unspecified)
EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Management; Strategisches Management; Business & Management; Strategic Management; Strategisches Management; Unternehmensstrategie; Wirtschaft u. Management; Strategisches Management; BB
Foreword (Lynne D. Johnson). Introduction: The Glass House of Business. Part One: Strategy. 1. What Is Transparency? A Working Defi nition. 2. Someone May Be Looking: Transparency Done Right andWrong. 3. Do You Have What It Takes? Characteristics of TransparentOrganizations. Part Two: Tactics. 4. From Prospects to People: Why Opaque Selling Doesn'tDeliver Long-Term Return on Investment. 5. Follow the Money: Financial Communications. 6. When Things Go Bad: Transparency During a Crisis. 7. Exposing the Company to the Employees Who Make It Work:Internal Transparency. 8. Meet the Press: Traditional Public Relations and MediaRelations. 9. The View from the Top: The Role of Leadership. 10. En-Gauge the Conversation: How Issues Blogs Show PeopleYou're Listening. 11. From the Inside Looking Out: Employee Involvement. 12. Transparency Beyond Text: How Audio, Video, and InteractiveMedia Build Trust. 13. Profi le and Privacy: Transparency in Social Networks. 14. The Case for Face-to-Face: Transparency in Person. Part Three: Making It Real. 15. The Toothpaste Is Out of the YouTube: Addressing Loss ofControl with Transparent Tactics. 16. Yeah, But . . . : Overcoming Objections. 17. Your Road Map to Transparency: Creating a Plan. 18. What's Next? The Future of Transparency. Notes. Acknowledgments. The Authors. Index.More/other books that might be very similar to this book
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