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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - used book

ISBN: 9780470029152

ID: 260d9b0e84ae8c7cc2fe8250bc19ab35

In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers.Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tac In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers.Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers.Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you'll understand why., [PU: Wiley]

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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - Jeremy Bullmore
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Jeremy Bullmore:

Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - new book

ISBN: 9780470029152

ID: 8ebba5f1737874dd9e22d6b9637d2669

Apples, Insights and Mad Inventors is a collection of timeless, thought provoking observations on a range of marketing issues from one of the industry s best known names Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers. Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers. Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you'll understand why. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-470-02915-2, John Wiley & Sons Inc

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Nr. 11545886 Shipping costs:Bücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig innerhalb von 3 Wochen, DE. (EUR 0.00)
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Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - Jeremy Bullmore
book is out-of-stock
(*)
Jeremy Bullmore:
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - new book

ISBN: 9780470029152

ID: 8ebba5f1737874dd9e22d6b9637d2669

Apples, Insights and Mad Inventors is a collection of timeless, thought provoking observations on a range of marketing issues from one of the industry s best known names Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers. Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers. Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you'll understand why. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-470-02915-2, John Wiley & Sons

New book Buch.de
Nr. 11545886 Shipping costs:Bücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig innerhalb von 3 Wochen, DE. (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - Jeremy Bullmore
book is out-of-stock
(*)
Jeremy Bullmore:
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing - new book

ISBN: 9780470029152

ID: 8ebba5f1737874dd9e22d6b9637d2669

Apples, Insights and Mad Inventors is a collection of timeless, thought provoking observations on a range of marketing issues from one of the industry s best known names Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers. Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers. Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you'll understand why. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-470-02915-2, Wiley John + Sons

New book Buch.de
Nr. 11545886 Shipping costs:Bücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig innerhalb von 3 Wochen, DE. (EUR 0.00)
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Apples, Insights and Mad Inventors - Jeremy J.D. Bullmore
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Jeremy J.D. Bullmore:
Apples, Insights and Mad Inventors - hardcover

2006, ISBN: 9780470029152

ID: 7180467

Hardcover, Buch, [PU: John Wiley & Sons Ltd]

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Details of the book
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
Author:

Bullmore, Jeremy

Title:

Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing

ISBN:

9780470029152

In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the writing-about-marketing market, where the Jeremy Bullmore brand stands alone. No competitor comes anywhere near to matching the wit and wisdom with which he illuminates his subject, or the pure enjoyment he gives his readers. Why does marketing matter in the modern world? What makes a successful brand? And how do marketing communications work? Many have attempted to tackle these questions; but in this collection of essays - which originally appeared in consecutive WPP annual reports - Bullmore's almost supernaturally persuasive prose supplies totally satisfying and seemingly definitive answers. Jeremy Bullmore began his career as a trainee copywriter in 1954. Over half a century after its launch, the Bullmore brand has never been stronger. Read one chapter of this book, and you'll understand why.

Details of the book - Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing


EAN (ISBN-13): 9780470029152
ISBN (ISBN-10): 0470029153
Hardcover
Publishing year: 2006
Publisher: John Wiley & Sons
164 Pages
Weight: 0,336 kg
Language: eng/Englisch

Book in our database since 14.04.2007 09:41:55
Book found last time on 14.03.2017 16:04:56
ISBN/EAN: 9780470029152

ISBN - alternate spelling:
0-470-02915-3, 978-0-470-02915-2

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