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Type and Image: The Language of Graphic Design - Philip B. Meggs
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Philip B. Meggs:
Type and Image: The Language of Graphic Design - used book

ISBN: 0442011652

ID: 4212735

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design-- sings, symbols, words, pictures, and supporting forms--are analyzed and explained. Graphic design's ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interest architecture,arts music and photography,computers and technology,design,desktop publishing,engineering,graphic design,humanities,industrial manufacturing and operational systems,techniques Desktop Publishing, Van Nostrand Reinhold

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Type and Image - P.B. Meggs
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P.B. Meggs:
Type and Image - Paperback

ISBN: 0442011652

[SR: 2812504], Paperback, [EAN: 9780442011659], Van Nostrand Reinhold International, Van Nostrand Reinhold International, Book, [PU: Van Nostrand Reinhold International], 1992-04-02, Van Nostrand Reinhold International, 267440, Graphic Design, 267436, Graphic Arts, 91, Art, Architecture & Photography, 1025612, Subjects, 266239, Books, 573598, Industrial Chemistry & Manufacturing Technologies, 564346, Engineering, 564334, Scientific, Technical & Medical, 1025612, Subjects, 266239, Books

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Type and Image: The Language of Graphic Design - Philip B. Meggs
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Philip B. Meggs:
Type and Image: The Language of Graphic Design - Paperback

ISBN: 0442011652

ID: 22609099419

[EAN: 9780442011659], Gebraucht, sehr guter Zustand, [PU: Van Nostrand Reinhold], Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s).

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Type and Image: The Language of Graphic Design - Philip B. Meggs
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Philip B. Meggs:
Type and Image: The Language of Graphic Design - Paperback

ISBN: 9780442011659

ID: 9780442011659

Type and Image: The Language of Graphic Design Type-and-Image~~Philip-B-Meggs Art>Graphic Design>Typography Paperback, Wiley, John & Sons, Incorporated

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Type & Image the Language of Graphic Design - Meggs, Philip B.
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Meggs, Philip B.:
Type & Image the Language of Graphic Design - Paperback

1989, ISBN: 0442011652

ID: 9956344328

[EAN: 9780442011659], Gebraucht, sehr guter Zustand, [PU: Van Nostrand Reinhold, New York], ART, Art|Graphic Arts, Art|Typography

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Details of the book
Type and Image: The Language of Graphic Design

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design-- sings, symbols, words, pictures, and supporting forms--are analyzed and explained. Graphic design's ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America's outstanding graphic designers, and keen insights in Type and Image.

Details of the book - Type and Image: The Language of Graphic Design


EAN (ISBN-13): 9780442011659
ISBN (ISBN-10): 0442011652
Paperback
Publishing year: 1992
Publisher: Van Nostrand Reinhold

Book in our database since 04.04.2008 23:41:10
Book found last time on 05.12.2017 02:01:10
ISBN/EAN: 9780442011659

ISBN - alternate spelling:
0-442-01165-2, 978-0-442-01165-9


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