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Pimpin' Ain't Easy: Selling Black Entertainment Television
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Pimpin' Ain't Easy: Selling Black Entertainment Television - new book

2000, ISBN: 9780415976787

ID: 9780415976787

Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience?This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies. Textbooks New, Books~~Performing Arts~~Television~~History & Criticism, Pimpin-AinT-Easy~~Beretta-E-Smith-Shomade, , , , , , , , , , Taylor & Francis

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Pimpin' Ain't Easy: Selling Black Entertainment Television - Beretta E. Smith-Shomade
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Beretta E. Smith-Shomade:
Pimpin' Ain't Easy: Selling Black Entertainment Television - new book

ISBN: 9780415976787

ID: c4d5855651183060156ed7433749519d

Selling Black Entertainment Television Explores the legacy of BET: what the network has provided to the US television economy, and to its target African American demographic. This book examines whether the company has fulfilled its stated goals and implied obligation to African American communities. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-415-97678-7, Routledge Chapman Hall

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Pimpin' Ain't Easy - Beretta E. Smith-Shomade
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Beretta E. Smith-Shomade:
Pimpin' Ain't Easy - hardcover

ISBN: 9780415976787

Hardback, [PU: Taylor & Francis Ltd], Explores the legacy of BET: what the network has provided to the US television economy, and to its target African American demographic. This book examines whether the company has fulfilled its stated goals and implied obligation to African American communities., Media Studies

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Pimpin' Ain't Easy: Selling Black Entertainment Television - Beretta E. Smith-Shomade
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Beretta E. Smith-Shomade:
Pimpin' Ain't Easy: Selling Black Entertainment Television - hardcover

ISBN: 9780415976787

ID: 9780415976787

Pimpin' Ain't Easy: Selling Black Entertainment Television Pimpin-AinT-Easy~~Beretta-E-Smith-Shomade African American>African American>African America Hardcover, Taylor & Francis

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Pimpin' Ain't Easy - Beretta E. Smith-Shomade
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Beretta E. Smith-Shomade:
Pimpin' Ain't Easy - hardcover

2007, ISBN: 9780415976787

ID: 7372256

Hardcover, Buch, [PU: Routledge]

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Details of the book
Pimpin' Ain't Easy: Selling Black Entertainment Television

Explores the legacy of BET: what the network has provided to the US television economy, and to its target African American demographic. This book examines whether the company has fulfilled its stated goals and implied obligation to African American communities.

Details of the book - Pimpin' Ain't Easy: Selling Black Entertainment Television


EAN (ISBN-13): 9780415976787
ISBN (ISBN-10): 0415976782
Hardcover
Publishing year: 2007
Publisher: ROUTLEDGE CHAPMAN & HALL
210 Pages
Weight: 0,753 kg
Language: eng/Englisch

Book in our database since 04.03.2008 20:52:44
Book found last time on 23.10.2017 13:10:54
ISBN/EAN: 9780415976787

ISBN - alternate spelling:
0-415-97678-2, 978-0-415-97678-7


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