ISBN: 9780415896580

This book theorizes the role of media and ICT in today''s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion.… More...

This book theorizes the role of media and ICT in today''s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion.  Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world''s most advanced ICT users. Integrating non-Western and Western traditions in the social sciences, the book presents a productive new framework for understanding the complex, diverse, and dynamic nature of media audiences in the context of globalization and social change brought on by new media and information technologies.  A significant contribution to the ''internationalisation'' of media studies movement now underway, the book will demonstrate (1) the multiple dimensions of audience engagement; (2) the transformation of the notion of uchi (Japanese social groups) in a media-rich environment; and (3) the role of media and ICT in the process of self-creation. The study considers the future of a Japanese society caught in the currents of globalization and contemporary debates of universalism and cultural specificity, while at the same time offering a view of globalization from a Japanese perspective.  Toshie Takahashi, Books, Social and Cultural Studies, Current Events, Audience Studies: A Japanese Perspective Books>Social and Cultural Studies>Current Events, Taylor and Francis<

ISBN: 9780415896580

This book theorizes the role of media and ICT in today''s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion.  Bas… More...

This book theorizes the role of media and ICT in today''s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion.  Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world''s most advanced ICT users. Integrating non-Western and Western traditions in the social sciences, the book presents a productive new framework for understanding the complex, diverse, and dynamic nature of media audiences in the context of globalization and social change brought on by new media and information technologies.  A significant contribution to the ''internationalisation'' of media studies movement now underway, the book will demonstrate (1) the multiple dimensions of audience engagement; (2) the transformation of the notion of uchi (Japanese social groups) in a media-rich environment; and (3) the role of media and ICT in the process of self-creation. The study considers the future of a Japanese society caught in the currents of globalization and contemporary debates of universalism and cultural specificity, while at the same time offering a view of globalization from a Japanese perspective.  Books > Social Science List_Books, [PU: Routledge]<

ISBN: 9780415896580

This book theorizes the role of media and ICT in today''s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion.  Bas… More...

This book theorizes the role of media and ICT in today''s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion.  Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world''s most advanced ICT users. Integrating non-Western and Western traditions in the social sciences, the book presents a productive new framework for understanding the complex, diverse, and dynamic nature of media audiences in the context of globalization and social change brought on by new media and information technologies.  A significant contribution to the ''internationalisation'' of media studies movement now underway, the book will demonstrate (1) the multiple dimensions of audience engagement; (2) the transformation of the notion of uchi (Japanese social groups) in a media-rich environment; and (3) the role of media and ICT in the process of self-creation. The study considers the future of a Japanese society caught in the currents of globalization and contemporary debates of universalism and cultural specificity, while at the same time offering a view of globalization from a Japanese perspective.  Books List_Books, [PU: Routledge]<

ISBN: 9780415896580

Language: English. Number of Pages: 252. Weight: 0.75 lbs. Publication Date: 2011-05-16. Publisher: Routledge. Please refer to the section BELOW (and NOT ABOVE) this line for the product … More...

Language: English. Number of Pages: 252. Weight: 0.75 lbs. Publication Date: 2011-05-16. Publisher: Routledge. Please refer to the section BELOW (and NOT ABOVE) this line for the product details- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -Title:Audience Studies: A Japanese PerspectiveISBN13:9780415896580ISBN10:0415896584Author:Takahashi, Toshie (Author)Description: Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2011-05-16Weight:0.75 lbsDimensions:0.53'' H x 9'' L x 6'' WNumber of Pages:252Language:English, Brand New, Festpreisangebot, [LT: FixedPrice], Book Title: Audience Studies: A Japanese Perspective, Subject Area: Social Science, Publication Name: Audience Studies : a Japanese Perspective, Item Length: 6 in, Subject: Media Studies, Publication Year: 2011, Series: Routledge Advances in Internationalizing Media Studies, Type: Textbook, Format: Trade Paperback, Item Height: 0.7 in, Item Weight: 16.3 Oz, Item Width: 9 in, Number of Pages: 252 Pages, Taylor & Francis Group<

ISBN: 9780415896580

Audience Studies: A Japanese Perspective Audience-Studies~~Toshie-Takahashi Current Affairs>Media/Journalism>Media/Journlism Paperback, Taylor & Francis