Books: Find. Compare. Buy.

2011, ISBN: 0415896584

ID: 5305709462

[EAN: 9780415896580], Neubuch, [PU: Taylor and Francis(Routledge)], (234 pages) This item is printed on demand. Please allow up to 10 days extra for printing & delivery. This book theorizes the role of media and ICT in today’s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion. Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world’s most advanced ICT users. Integrating non-Western and Western traditions in the social sciences, the book presents a productive new framework for understanding the complex, diverse, and dynamic nature of media audiences in the context of globalization and social change brought on by new media and information technologies. A significant contribution to the ‘internationalisation’ of media studies movement now underway, the book will demonstrate (1) the multiple dimensions of audience engagement, (2) the transformation of the notion of uchi (Japanese social groups) in a media-rich environment, and (3) the role of media and ICT in the process of self-creation. The study considers the future of a Japanese society caught in the currents of globalization and contemporary debates of universalism and cultural specificity, while at the same time offering a view of globalization from a Japanese perspective. Preface Introduction1. Audience Activity, Everyday Life and Complexity- A Theoretical Framework for Understanding Media Audiences2. Towards the ‘Internationalising’ of Media Audience Studies from a Japanese Perspective3. Audience Engagement with Media and ICT4. Media and Uchi5. Media, Self-Creation and Everyday Life6. Reflection on the Audience Appendices Toshie Takahashi is Associate Professor, Department of Communication and Media Studies, Rikkyo University, Japan. (Hardback)

ISBN: 9780415896580

ID: 978041589658

This book theorizes the role of media and ICT in today''s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion.  Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world''s most advanced ICT users. Integrating non-Western and Western traditions in the social sciences, the book presents a productive new framework for understanding the complex, diverse, and dynamic nature of media audiences in the context of globalization and social change brought on by new media and information technologies.  A significant contribution to the ''internationalisation'' of media studies movement now underway, the book will demonstrate (1) the multiple dimensions of audience engagement; (2) the transformation of the notion of uchi (Japanese social groups) in a media-rich environment; and (3) the role of media and ICT in the process of self-creation. The study considers the future of a Japanese society caught in the currents of globalization and contemporary debates of universalism and cultural specificity, while at the same time offering a view of globalization from a Japanese perspective.  Toshie Takahashi, Books, Social and Cultural Studies, Current Events, Audience Studies: A Japanese Perspective Books>Social and Cultural Studies>Current Events, Taylor and Francis

ISBN: 9780415896580

ID: 9780415896580

Audience Studies: A Japanese Perspective Audience-Studies~~Toshie-Takahashi Current Affairs>Media/Journalism>Media/Journlism Paperback, Taylor & Francis

2011, ISBN: 9780415896580

ID: 18473865

Softcover, Buch, [PU: Routledge]

2011, ISBN: 9780415896580

ID: 18473865

Softcover, Buch, [PU: Routledge]