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Olympic Marketing - Alain Ferrand#Jean-Loup Chappelet#Benoit Seguin
book is out-of-stock
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Alain Ferrand#Jean-Loup Chappelet#Benoit Seguin:
Olympic Marketing - new book

2012, ISBN: 9780415587877

ID: 203687379

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, coaches and technicians. It has been estimated, for example, that the Beijing Games in 2008 were watched by 4.3 billion people around the world. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. Olympic Marketing Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.06.2012 Buch (fremdspr.), Routledge Chapman Hall, .201

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Olympic Marketing - Benoit Seguin#Jean-Loup Chappelet#Alain Ferrand
book is out-of-stock
(*)
Benoit Seguin#Jean-Loup Chappelet#Alain Ferrand:
Olympic Marketing - new book

2012, ISBN: 9780415587877

ID: 208054704

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, coaches and technicians. It has been estimated, for example, that the Beijing Games in 2008 were watched by 4.3 billion people around the world. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. Olympic Marketing Bücher > Fremdsprachige Bücher > Englische Bücher Taschenbuch 01.05.2012 Buch (fremdspr.), Routledge Chapman Hall, .201

New book Buch.ch
No. 29711709 Shipping costs:zzgl. Versandkosten, plus shipping costs
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Olympic Marketing - Benoit Seguin#Jean-Loup Chappelet#Alain Ferrand
book is out-of-stock
(*)
Benoit Seguin#Jean-Loup Chappelet#Alain Ferrand:
Olympic Marketing - new book

2008, ISBN: 9780415587877

ID: f8efa0733f8921a2e487063f088716c5

Olympic Marketing The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, coaches and technicians. It has been estimated, for example, that the Beijing Games in 2008 were watched by 4.3 billion people around the world. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-415-58787-7, Routledge Chapman Hall

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Nr. 29711709 Shipping costs:Bücher und alle Bestellungen die ein Buch enthalten sind versandkostenfrei, sonstige Bestellungen innerhalb Deutschland EUR 3,-, ab EUR 20,- kostenlos, Bürobedarf EUR 4,50, kostenlos ab EUR 45,-, Versandfertig in 1 - 2 Wochen, zzgl. Versandkosten, plus shipping costs
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Olympic Marketing - Benoit Seguin#Jean-Loup Chappelet#Alain Ferrand
book is out-of-stock
(*)
Benoit Seguin#Jean-Loup Chappelet#Alain Ferrand:
Olympic Marketing - new book

2008, ISBN: 9780415587877

ID: 676573420

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, coaches and technicians. It has been estimated, for example, that the Beijing Games in 2008 were watched by 4.3 billion people around the world. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. Olympic Marketing Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Routledge Chapman Hall

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Olympic Marketing - Alain Ferrand; Jean-Loup Chappelet; Benoit Seguin
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Alain Ferrand; Jean-Loup Chappelet; Benoit Seguin:
Olympic Marketing - used book

2008, ISBN: 0415587875

ID: 8573235

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies. used books,books Books, Routledge

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