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Sport, Culture and Advertising - Steven J. Jackson
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Steven J. Jackson:

Sport, Culture and Advertising - Paperback

ISBN: 9780415339926

Paperback, [PU: Taylor & Francis Ltd], A first step towards understanding the relationship between advertising and identity with a focus on sport. Considers advertisers' sponsorship of sp… More...

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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation - Jackson; Steven
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Jackson; Steven:

Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation - new book

ISBN: 9780415339926

Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation Nonspecific Binding New Books, Routledge

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Sport, Culture and Advertising : Identities, Commodities and the Politics of Representation - Jackson, Steven J.
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Jackson, Steven J.:
Sport, Culture and Advertising : Identities, Commodities and the Politics of Representation - Paperback

2004

ISBN: 0415339928

[EAN: 9780415339926], New book, [PU: Taylor & Francis 2004-11-25, London], Language: ENG, Books

NEW BOOK. Shipping costs: EUR 5.08 Blackwell's, Oxford, OX, United Kingdom [8052444] [Rating: 5 (of 5)]
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Sport, Culture and Advertising - Steven J. Jackson; David L. Andrews
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Steven J. Jackson; David L. Andrews:
Sport, Culture and Advertising - Paperback

2004, ISBN: 9780415339926

Identities, Commodities and the Politics of Representation, Buch, Softcover, [PU: Routledge], Routledge, 2004

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Jackson, Steven J.:
Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation - Paperback

ISBN: 9780415339926

Paperback. Very Good., 3

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Details of the book
Sport, Culture and Advertising
Author:
Title:
ISBN:

9780415339926


Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.

Details of the book - Sport, Culture and Advertising


EAN (ISBN-13): 9780415339926
ISBN (ISBN-10): 0415339928
Hardcover
Paperback
Publishing year: 2004
Publisher: Routledge
274 Pages
Weight: 0,445 kg
Language: eng/Englisch

Book in our database since 2007-06-24T13:05:12-04:00 (New York)
Detail page last modified on 2023-08-09T20:14:55-04:00 (New York)
ISBN/EAN: 9780415339926

ISBN - alternate spelling:
0-415-33992-8, 978-0-415-33992-6
Alternate spelling and related search-keywords:
Book author: david jackson, taylor steven, andrew steven, jackson steve, andrews
Book title: sport culture advertising identities commodities politics representation

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