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Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas.
Details of the book - Performing Consumers
EAN (ISBN-13): 9780415339445 ISBN (ISBN-10): 0415339448 Hardcover Publishing year: 2006 Publisher: Routledge 169 Pages Weight: 0,340 kg Language: eng/Englisch
Book in our database since 2007-10-23T10:20:47-04:00 (New York) Detail page last modified on 2023-07-07T15:07:27-04:00 (New York) ISBN/EAN: 9780415339445
ISBN - alternate spelling: 0-415-33944-8, 978-0-415-33944-5 Alternate spelling and related search-keywords: Book author: maury, wickström Book title: performing
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