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International Strategic Marketing: A European Perspective - Stone, Marilyn A.; McCall, J. B.
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Stone, Marilyn A.; McCall, J. B.:
International Strategic Marketing: A European Perspective - Paperback

2004, ISBN: 0415314178, Lieferbar binnen 4-6 Wochen Shipping costs:Versandkostenfrei innerhalb der BRD

ID: 9780415314176

Internationaler Buchtitel. In englischer Sprache. Verlag: ROUTLEDGE CHAPMAN & HALL, 288 Seiten, L=246mm, B=174mm, H=14mm, Gew.=576gr, [GR: 27850 - TB/Wirtschaft/Management], [SW: - Business / Economics / Finance], Kartoniert/Broschiert, Klappentext: As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systemsmarketing researchproduct developmentpricing issuesinternational promotiondistribution channels.With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178 As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178

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International Strategic Marketing
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International Strategic Marketing - new book

ISBN: 9780415314176

ID: 13478961

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: * marketing information systems * marketing research * product development * pricing issues. As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: * marketing information systems * marketing research * product development * pricing issues * international promotion * distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www. routledge.com/textbooks/0415314178 Books, Business, Finance and Law~~Business and Management~~International Business, International Strategic Marketing~~Book~~9780415314176~~J.B. Mccall, Marilyn B. Stone, , , , , , , , , ,, [PU: Routledge]

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International Strategic Marketing A European Perspective 1st Published - J.B. McCall
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J.B. McCall:
International Strategic Marketing A European Perspective 1st Published - new book

ISBN: 0415314178

ID: 0415314178

International Strategic Marketing A European Perspective 1st Published Author :J.B. McCall 9780415314176 0415314178, [PU: Routledge]

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International Strategic Marketing - Marilyn B. Stone; J.B. McCall
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Marilyn B. Stone; J.B. McCall:
International Strategic Marketing - Paperback

2004, ISBN: 9780415314176

ID: 5512787

Softcover, Buch, [PU: Routledge]

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Details of the book
International Strategic Marketing: A European Perspective

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include: marketing information systems marketing research product development pricing issues international promotion distribution channels. With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. Visit the Companion website at www.routledge.com/textbooks/0415314178

Details of the book - International Strategic Marketing: A European Perspective


EAN (ISBN-13): 9780415314176
ISBN (ISBN-10): 0415314178
Paperback
Publishing year: 2004
Publisher: ROUTLEDGE CHAPMAN & HALL
288 Pages
Weight: 0,576 kg
Language: eng/Englisch

Book in our database since 07.11.2007 03:22:04
Book found last time on 20.08.2015 16:18:17
ISBN/EAN: 9780415314176

ISBN - alternate spelling:
0-415-31417-8, 978-0-415-31417-6


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