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The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy) - used book

ISBN: 9780415171908

Routledge. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so … More...

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The Active Consumer - Marina Bianchi
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Marina Bianchi:

The Active Consumer - hardcover

ISBN: 9780415171908

Hardback, [PU: Taylor & Francis Ltd], This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has… More...

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Bianchi, Marina:
The Active Consumer : Novelty and Surprise in Consumer Choice - hardcover

2017

ISBN: 0415171903

[EAN: 9780415171908], Neubuch, [PU: Routledge], THE ACTIVE CONSUMER : NOVELTY AND SURPRISE IN CHOICE, PRINT ON DEMAND Book; New; Publication Year 2017; Fast Shipping from the UK., Books

NEW BOOK. Shipping costs: EUR 1.77 Ria Christie Collections, Uxbridge, United Kingdom [59718070] [Rating: 4 (von 5)]
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Bianchi, Marina (Edited by):
The Active Consumer: Novelty and Surprise in Consumer Choice - First edition

1998, ISBN: 0415171903

Hardcover

[EAN: 9780415171908], Neubuch, [PU: Routledge], 1st edition. 264 pages. 9.50x6.50x1.00 inches. In Stock., Books

NEW BOOK. Shipping costs: EUR 11.90 Revaluation Books, Exeter, United Kingdom [2134736] [Rating: 4 (von 5)]
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The Active Consumer - Marina Bianchi
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Marina Bianchi:
The Active Consumer - hardcover

1998, ISBN: 9780415171908

Novelty and Surprise in Consumer Choice, Buch, Hardcover, [PU: Routledge], Routledge, 1998

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Details of the book
The Active Consumer

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

Details of the book - The Active Consumer


EAN (ISBN-13): 9780415171908
ISBN (ISBN-10): 0415171903
Hardcover
Publishing year: 1998
Publisher: Routledge
288 Pages
Weight: 0,572 kg
Language: eng/Englisch

Book in our database since 2007-11-08T05:40:58-05:00 (New York)
Detail page last modified on 2023-05-10T18:01:31-04:00 (New York)
ISBN/EAN: 9780415171908

ISBN - alternate spelling:
0-415-17190-3, 978-0-415-17190-8
Alternate spelling and related search-keywords:
Book author: marina bianchi, marina chapman
Book title: active consumer, novelties, novelty, ric


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9781134693818 Active Consumer (Marina Bianchi)


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