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The Active Consumer: Novelty and Surprise in Consumer Choice (Rics Issues in Real Estate & Housing Series) - Marina Bianchi, Marina Bianchi
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Marina Bianchi, Marina Bianchi:
The Active Consumer: Novelty and Surprise in Consumer Choice (Rics Issues in Real Estate & Housing Series) - hardcover

ISBN: 0415171903

[SR: 1402749], Gebundene Ausgabe, [EAN: 9780415171908], Routledge Chapman & Hall, Routledge Chapman & Hall, Book, [PU: Routledge Chapman & Hall], Routledge Chapman & Hall, 58318011, Verbraucherverhalten, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58325011, Forschung, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 356084011, Populäre Wirtschaftswissenschaften, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 64617011, Gesundheit, Geist & Körper, 65018011, Alternativmedizin, 64709011, Beauty & Fashion, 65047011, Beziehungen, 64719011, Diät & Gewichtsverlust, 64865011, Ernährung, 1316645031, Feng Shui, 65046011, Nachschlagewerke, 64769011, Persönliche Gesundheit, 64997011, Psychische Gesundheit, 64618011, Psychologie & Beratung, 65059011, Selbsthilfe, 65075011, Sex, 65089011, Sicherheit & Erste Hilfe, 64947011, Störungen & Krankheiten, 65037011, Sucht & Essstörungen, 64714011, Tod & Trauer, 64977011, Training & Fitness, 54071011, Genres, 52044011, Fremdsprachige Bücher, 208622031, Gebundene Ausgabe, 208621031, Format (binding_browse-bin), 366250011, Refinements, 52044011, Fremdsprachige Bücher

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The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy) - Marina Bianchi
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Marina Bianchi:
The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy) - hardcover

ISBN: 0415171903

[SR: 3209618], Hardcover, [EAN: 9780415171908], Routledge, Routledge, Book, [PU: Routledge], Routledge, 369724011, Look Inside!, 405736, Special Features, 266239, Books, 14043891, General, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 124676031, General AAS, 268153, Economics, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 124723031, General AAS, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 124671031, General AAS, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 400530011, English, 400529011, Language (feature_browse-bin), 365481011, Refinements, 266239, Books, 492563011, Hardcover, 492562011, Format (binding_browse-bin), 365481011, Refinements, 266239, Books, 182018031, Regular Size, 182016031, Font Size (format_browse-bin), 365481011, Refinements, 266239, Books

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The Active Consumer - Bianchi, Marina
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The Active Consumer - new book

ISBN: 9780415171908

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The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized. Business Business eBook, Taylor and Francis

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The Active Consumer: Novelty and Surprise in Consumer Choice - Bianchi, Marina
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Bianchi, Marina:
The Active Consumer: Novelty and Surprise in Consumer Choice - hardcover

1998, ISBN: 9780415171908

ID: 10569981270

Hardback, This item is printed on demand. The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways., [PU: ROUTLEDGE CHAPMAN HALL]

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The Active Consumer: Novelty and Surprise in Consumer Choice - Marina Bianchi
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Marina Bianchi:
The Active Consumer: Novelty and Surprise in Consumer Choice - used book

ISBN: 9780415171908

ID: 553501825_us

Livre, [PU: Routledge]

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Details of the book
The Active Consumer: Novelty and Surprise in Consumer Choice

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

Details of the book - The Active Consumer: Novelty and Surprise in Consumer Choice


EAN (ISBN-13): 9780415171908
ISBN (ISBN-10): 0415171903
Hardcover
Publishing year: 1998
Publisher: ROUTLEDGE CHAPMAN & HALL
288 Pages
Weight: 0,572 kg
Language: eng/Englisch

Book in our database since 08.11.2007 11:40:58
Book found last time on 27.10.2017 18:39:18
ISBN/EAN: 9780415171908

ISBN - alternate spelling:
0-415-17190-3, 978-0-415-17190-8


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