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Marketing higher education: Theory and Practice - Maringe
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Maringe:
Marketing higher education: Theory and Practice - Paperback

ISBN: 0335220320

[SR: 741847], Taschenbuch, [EAN: 9780335220328], Open University Press, Open University Press, Book, [PU: Open University Press], Open University Press, Marketing Higher Education This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive. Full description, 60662011, Erwachsenen- & Weiterbildung, 69430011, Bildung, 69028011, Sachbücher, 54071011, Genres, 52044011, Fremdsprachige Bücher, 69432011, Fachhochschulen & Universitäten, 69430011, Bildung, 69028011, Sachbücher, 54071011, Genres, 52044011, Fremdsprachige Bücher, 1321865031, Klassenführung, 69436011, Erziehungswissenschaften, 69430011, Bildung, 69028011, Sachbücher, 54071011, Genres, 52044011, Fremdsprachige Bücher, 54072011, Eltern & Familie, 54073011, Adoption, 1322756031, Alternde Eltern, 54111011, Besondere Förderung, 54094011, Elternschaft, 54117011, Erziehung, 54079011, Familienausflüge, 54081011, Familiäre Beziehungen, 54080011, Gesundheit & Familie, 54126011, Humor, 1322764031, Nachschlagewerke, 54121011, Schwangerschaft & Geburt, 54116011, Zeugungsfähigkeit, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Marketing higher education: Theory and Practice - Maringe
book is out-of-stock
(*)
Maringe:
Marketing higher education: Theory and Practice - Paperback

ISBN: 0335220320

[SR: 844299], Paperback, [EAN: 9780335220328], Open University Press, Open University Press, Book, [PU: Open University Press], Open University Press, Marketing Higher Education This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive. Full description, 922964, Education, 922966, By Subject, 922968, Kids, 922998, Higher Education, 922980, Teaching Aids, 57, Science & Nature, 1025612, Subjects, 266239, Books, 4119301, Education Studies, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 6182396031, Adult Guidance & Handbooks, 496814, Adult & Continuing Education, 496792, Education Studies & Teaching, 1025612, Subjects, 266239, Books, 275792, Classroom Management, 13392641, School Education & Teaching, 496792, Education Studies & Teaching, 1025612, Subjects, 266239, Books, 496812, Higher & Further Education, 496792, Education Studies & Teaching, 1025612, Subjects, 266239, Books, 496818, Administration & Organisation, 6182393031, Education Management & Organisation, 496792, Education Studies & Teaching, 1025612, Subjects, 266239, Books

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Marketing Higher Education
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Marketing Higher Education - new book

ISBN: 9780335220328

ID: 9780335220328

How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies?How has widening participation affected the marketing of HEIs?What kind of students do employers want in the twenty-first century?The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. The shift from government grant to fee income, the homogenization of institutions under the title, ?University', the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relationship between marketing and the education that is being marketed. These issues are global and touch on the very nature of the place of HEIs in society as well as how they need to position themselves to compete.The readership for this book includes those studying higher education management, as well as those interested in higher education policy issues, but it has something of interest for all those engaged in higher education today. Books, [PU: Open University]

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Marketing Higher Education - Paul Gibbs#Felix Maringe
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Marketing Higher Education - new book

ISBN: 9780335220328

ID: 187900686

This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive. Theory and Practice Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Open University Press

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Marketing Higher Education: Theory and Practice - Felix Maringe  Paul Gibbs
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Felix Maringe Paul Gibbs:
Marketing Higher Education: Theory and Practice - new book

ISBN: 9780335220328

ID: 9780335220328

Marketing Higher Education: Theory and Practice Author :Felix Maringe Paul Gibbs 9780335220328 0335220320, [PU: Open University]

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Details of the book
Marketing Higher Education: Theory and Practice

This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive.

Details of the book - Marketing Higher Education: Theory and Practice


EAN (ISBN-13): 9780335220328
ISBN (ISBN-10): 0335220320
Paperback
Publishing year: 2009
Publisher: OPEN UNIV PR
224 Pages
Weight: 0,340 kg
Language: eng/Englisch

Book in our database since 25.12.2007 19:45:31
Book found last time on 16.11.2017 19:33:49
ISBN/EAN: 9780335220328

ISBN - alternate spelling:
0-335-22032-0, 978-0-335-22032-8


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