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The user is always right - a practical guide to creating andusing personas for the web - Mulder, S. Yaar, Z.
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Mulder, S. Yaar, Z.:
The user is always right - a practical guide to creating andusing personas for the web - new book

ISBN: 9780321434531

ID: 6d757fc1cc9c3a9864ac4905aafc3895

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring were making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. Youll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design., [PU: Addison-Wesley]

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User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web
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User Is Always Right, The: A Practical Guide to Creating and Using Personas for the Web - new book

ISBN: 9780321434531

ID: 450393

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. Print Book, , , , , , , , , , , ,, [PU: Addison-Wesley]

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The User is Always Right: a Practical Guide to Creating and Using Personas for the Web - Mulder, Steve, and Yaar, Ziv
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Mulder, Steve, and Yaar, Ziv:
The User is Always Right: a Practical Guide to Creating and Using Personas for the Web - Paperback

2006, ISBN: 9780321434531

ID: 14089088548

Trade paperback, Sound copy that may show minimal signs of wear or previous ownership., Gebraucht, guter Zustand, [PU: New Riders Publishing]

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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web - Mulder, Steve, Yaar, Ziv
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Mulder, Steve, Yaar, Ziv:
The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web - Paperback

2006, ISBN: 0321434536

ID: 22456380073

[EAN: 9780321434531], Gebraucht, wie neu, [PU: New Riders]

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The User is Always Right: a Practical Guide to Creating and Using Personas for the Web - Mulder, Steve, Yaar, Ziv
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Mulder, Steve, Yaar, Ziv:
The User is Always Right: a Practical Guide to Creating and Using Personas for the Web - Paperback

2006, ISBN: 9780321434531

ID: 13752255290

Paperback, Neubuch, VIB, [PU: New Riders]

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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

Details of the book - The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web


EAN (ISBN-13): 9780321434531
ISBN (ISBN-10): 0321434536
Hardcover
Paperback
Publishing year: 2006
Publisher: NEW RIDERS PUBL
293 Pages
Weight: 0,422 kg
Language: eng/Englisch

Book in our database since 04.06.2007 23:58:53
Book found last time on 19.07.2017 10:07:39
ISBN/EAN: 9780321434531

ISBN - alternate spelling:
0-321-43453-6, 978-0-321-43453-1


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