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Talent Is Not Enough: Business Secrets for Designers - Perkins, Shel
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Perkins, Shel:

Talent Is Not Enough: Business Secrets for Designers - used book

ISBN: 9780321278791

ID: 1000464

&> "-Frank Maddocks, President, Maddocks & Company "This comprehensive guide includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you'll learn: - How to get on the right career path - How to market your services successfully - The best way to determine pricing for your services - How to avoid common legal pitfalls - How to structure projects for success - The secrets of successful teams - How to sustain your business long-term "Talent Is Not Enough" provides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more: - Design planning and strategy - Corporate identity development - Marketing communications - Publication and editorial design - Brand identity and packaging design - Advertising and promotion design - Motion graphics - Environmental design - Industrial design - Interaction design "Talent Is Not Enough" is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA. BONUS Watch for free chapters online www.talentisnotenough.com Talent Is Not Enough: Business Secrets for Designers Perkins, Shel, New Riders Publishing

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Talent is Not Enough - Perkins, Shel
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Talent is Not Enough - new book

ISBN: 9780321278791

ID: 255685

&> Frank Maddocks , President, Maddocks & Company This comprehensive guide includes everything designers needbesides talentto turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you'll learn: How to get on the right career path How to market your services successfully The best way to determine pricing for your services How to avoid common legal pitfalls How to structure projects for success The secrets of successful teams How to sustain your business long-term Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more: Design planning and strategy Corporate identity development Marketing communications Publication and editorial design Brand identity and packaging design Advertising and promotion design Motion graphics Environmental design Industrial design Interaction design Talent Is Not Enough is an AIGA Design Press book published under Peachpit's New Riders imprint in partnership with AIGA. BONUS Watch for free chapters online! www.talentisnotenough.com Business Business eBook, Pearson Education

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Talent Is Not Enough: Business Secrets For Designers - Shel Perkins
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Talent Is Not Enough: Business Secrets For Designers - used book

ISBN: 0321278798

ID: 3154461

& > -Frank Maddocks, President, Maddocks & Company This comprehensive guide includes everything designers need-besides talent-to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you'll learn:  How to get on the right career path  How to market your services successfully  The best way to determine pricing for your services  How to avoid common legal pitfalls  How to structure projects for success  The secrets of successful teams  How to sustain your business long-term Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more:  Design planning and strategy  Corporate identity development  Marketing communications  Publication and editorial design  Brand identity and packaging design  Advertising and promotio arts music and photography,business and finance,business and investing,business of art,computer science,computers and technology,desktop publishing,engineering,graphic design,graphics and multimedia Desktop Publishing, New Riders

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Talent Is Not Enough: Business Secrets for Designers
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Talent Is Not Enough: Business Secrets for Designers - used book

2004, ISBN: 9780321278791

ID: 01061e07de5a12170cc3bc29e72146a9

Binding:Taschenbuch,Label:New Riders Publ,Publisher:New Riders Publ,NumberOfItems:1,medium:Taschenbuch,numberOfPages:391,publicationDate:2004-10-31,ISBN:0321278798 Taschenbuch, New Riders Publ

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Talent Is Not Enough: Business Secrets For Designers - Perkins, Shel
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[EAN: 9780321278791], Art|Graphic Arts, Technology|Industrial Design|General, Business & Economics|General, Business & Economics|Management, 408 Gramm., [PU: Addison-Wesley]

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Details of the book
Talent Is Not Enough: Business Secrets for Designers
Author:

Perkins, Shel

Title:

Talent Is Not Enough: Business Secrets for Designers

ISBN:

9780321278791

"It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry." "--Frank Maddocks, President, Maddocks & Company "This comprehensive guide includes everything designers need--besides talent--to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you'll learn: - How to get on the right career path - How to market your services successfully - The best way to determine pricing for your services - How to avoid common legal pitfalls - How to structure projects for success - The secrets of successful teams - How to sustain your business long-term "Talent Is Not Enough" provides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more: - Design planning and strategy - Corporate identity development - Marketing communications - Publication and editorial design - Brand identity and packaging design - Advertising and promotion design -Motion graphics - Environmental design - Industrial design - Interaction design BONUS Watch for free chapters online! www.talentisnotenough.com

Details of the book - Talent Is Not Enough: Business Secrets for Designers


EAN (ISBN-13): 9780321278791
ISBN (ISBN-10): 0321278798
Paperback
Publishing year: 2004
Publisher: New Riders Publ

Book in our database since 05.06.2007 10:03:59
Book found last time on 16.02.2017 19:38:50
ISBN/EAN: 9780321278791

ISBN - alternate spelling:
0-321-27879-8, 978-0-321-27879-1

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