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The Business of Wine - Brostrom, John C.; Brostrom, Geralyn G.
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Brostrom, John C.; Brostrom, Geralyn G.:
The Business of Wine - new book

ISBN: 9780313354007

ID: 494787

Wine has been a beverage staple since ancient times, especially in Europe. Today's global wine business is thriving, and American consumption of wine has increased dramatically in recent years, with the health benefits touted in the media. More Americans are becoming interested in learning about wine, and they are taking winery tours and attending wine tastings. The Business of Wine: An Encyclopedia is a necessary part of wine education for everyone from the curious consumer to the oenophile or business student and industry professional. It appeals to even the casual browser who wants to be more informed about wine terminology such as terroir or varietal labeling or what constitutes a Pinot Grigio or a Cabernet Sauvignon. More than 140 entries illuminate the regions, grapes, history, wine styles, business elements, events, people, companies, issues, and more that are crucial to the wine industry.Wine has been a beverage staple since ancient times, especially in Europe. Today's global wine business is thriving, and American consumption of wine has increased dramatically in recent years, with the health benefits touted in the media. More Americans are becoming interested in learning about wine, and they are taking winery tours and attending wine tastings. The Business of Wine: An Encyclopedia is a necessary part of wine education for everyone from the curious consumer to the oenophile or business student and industry professional. It appeals to even the casual browser who wants to be more informed about wine terminology such as terroir and varietal labeling or what constitutes a Pinot Grigio or a Cabernet Sauvignon. More than 140 entries illuminate the regions, grapes, history, wine styles, business elements, events, people, companies, issues, and more that are crucial to today's complicated global wine industry.Today's wine industry is an unusually complex network of interrelated businesses that collectively serve to produce wine and get it into the hands of consumers all over the world. This A-Z encyclopedia shows how production, distribution, and sales segments work together to bring wine to the public and describes the trade in wine and its related subsidiary elements. Written by a host of wine professionals, this is the most up-to-date source to understand what goes into the enjoyment of a glass of wine. An appendix with industry data, sidebars, and a selected bibliography complement the A-Z entries.Sample entries:^L ^DBL Appellations^L ^DBL Branding^L ^DBL Colonial Era^L ^DBL Climate Change^L ^DBL Cork Taint^L ^DBL E-Commerce^L ^DBL French Paradox^L ^DBL High Alcohol Wines^L ^DBL Merlot^L ^DBL Monasteries^L ^DBL New World vs. Old World^L ^DBL Organic Grapes and Wine^L ^DBL Parker, Robert^L ^DBL Pinot Noir^L ^DBL Retailers^L ^DBL Sonoma County^L ^DBL Sustainability^L ^DBL Virtual Wineries^L ^DBL Wine Education Business Business eBook, ABC-CLIO

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The Business of Wine: An Encyclopedia - Geralyn G. Bronstrom, Jack Bronstrom
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Geralyn G. Bronstrom, Jack Bronstrom:
The Business of Wine: An Encyclopedia - hardcover

ISBN: 0313354006

[SR: 1311729], Hardcover, [EAN: 9780313354007], Greenwood Press, Greenwood Press, Book, [PU: Greenwood Press], Greenwood Press, The Business of Wine Contains more than 150 essay entries that illuminate the regions, grapes, history, wine styles, business elements, events, people, companies, issues, and more that are crucial to the wine industry. This encyclopedia shows how production, distribution and sales segments work together to bring wine to the public. Full description, 276859, Encyclopaedias, 91, Art, Architecture & Photography, 1025612, Subjects, 266239, Books, 268097, International, 268091, Accounting, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659890, Reference & Education, 659966, Business Law, 268122, Business Life, 659968, Business Studies, 659970, Dictionaries, 268115, Ethics, 298677, GMAT, 268241, Health & Safety, 268118, International, 659972, MBA, 268129, Secretarial & Office Skills, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276863, Encyclopaedias & Dictionaries, 271071, Reference & Gastronomy, 66, Food & Drink, 1025612, Subjects, 266239, Books, 276419, Industrial Archaeology, 276416, Archaeology, 65, History, 1025612, Subjects, 266239, Books, 922496, Food Science, 277859, Food & Farming, 57, Science & Nature, 1025612, Subjects, 266239, Books, 496674, Cultural Studies, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books, 276522, Sociology, 496634, Family & Social Groups, 276303, Law & Disorder, 496644, Methodology & Research, 276447, Population & Demography, 276482, Social Issues, 276530, Sociological Theories, 496640, Sociology of Work, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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The Business of Wine: An Encyclopedia - Greenwood Pub Group Inc
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Greenwood Pub Group Inc:
The Business of Wine: An Encyclopedia - new book

2008, ISBN: 9780313354007

ID: 597760222

Contains more than 150 essay entries that illuminate the regions, grapes, history, wine styles, business elements, events, people, companies, issues, and more that are crucial to the wine industry. This encyclopedia shows how production, distribution and sales segments work together to bring wine to the public. An Encyclopedia Bücher > Fremdsprachige Bücher > Englische Bücher gebundene Ausgabe 01.12.2008, Greenwood Pub Group Inc, .200

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The Business of Wine: An Encyclopedia - Greenwood Pub Group Inc
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Greenwood Pub Group Inc:
The Business of Wine: An Encyclopedia - new book

ISBN: 9780313354007

ID: f466bc913167bd174474dab7c391d760

An Encyclopedia Contains more than 150 essay entries that illuminate the regions, grapes, history, wine styles, business elements, events, people, companies, issues, and more that are crucial to the wine industry. This encyclopedia shows how production, distribution and sales segments work together to bring wine to the public. Bücher / Fremdsprachige Bücher / Englische Bücher 978-0-313-35400-7, Greenwood Pub Group Inc

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The Business of Wine: An Encyclopedia - Greenwood Pub Group Inc
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Greenwood Pub Group Inc:
The Business of Wine: An Encyclopedia - new book

ISBN: 9780313354007

ID: 499481636

Contains more than 150 essay entries that illuminate the regions, grapes, history, wine styles, business elements, events, people, companies, issues, and more that are crucial to the wine industry. This encyclopedia shows how production, distribution and sales segments work together to bring wine to the public. An Encyclopedia Buch (fremdspr.) Bücher>Fremdsprachige Bücher>Englische Bücher, Greenwood Pub Group Inc

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Details of the book
The Business of Wine: An Encyclopedia

This encyclopedia is a necessary part of wine education for everyone from the curious consumer to the oenophile or business student and industry professional.

Details of the book - The Business of Wine: An Encyclopedia


EAN (ISBN-13): 9780313354007
ISBN (ISBN-10): 0313354006
Hardcover
Publishing year: 2008
Publisher: GREENWOOD PUB GROUP INC
304 Pages
Weight: 0,839 kg
Language: eng/Englisch

Book in our database since 05.02.2010 14:04:51
Book found last time on 25.02.2017 14:57:07
ISBN/EAN: 9780313354007

ISBN - alternate spelling:
0-313-35400-6, 978-0-313-35400-7


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