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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage - Esty, Daniel C. / Winston, Andrew S.
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Esty, Daniel C. / Winston, Andrew S.:
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage - used book

ISBN: 9780300119978

ID: 843648

The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, "Green to Gold" shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an "eco-advantage" in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions. "Green to Gold" is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. "Green to Gold" is the new template for global CEOs whowant to be good stewards of the Earth while simultaneously building the bottom line. Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage Esty, Daniel C. / Winston, Andrew S., Yale University Press

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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage - Daniel C. Esty; Andrew S. Winston
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Daniel C. Esty; Andrew S. Winston:
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage - used book

ISBN: 0300119976

ID: 4304163

This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, "Green to Gold" demonstrates how corporations create value by building environmental thinking into their overall business strategies. Daniel Esty and Andrew Winston provide clear 'how to' advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success - establishing an eco-advantage in the marketplace. "Green to Gold" is written for executives at all levels and businesses of all kinds. It guides the business leader through pollution and natural resource management issues and the growing pressure from outside stakeholders to strive for 'sustainability'. While highlighting successful strategies, Esty and Winston also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution - not legalisms, platitudes, and abstractions - Esty and Winston present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth. business and investing,conservation,economic conditions,economics,environmental economics,green business,management and leadership,nature and ecology,science and math,systems and planning Business & Investing, Yale University Press

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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage: How Smart Companies Use ... Value, and Build a Competitive Advantage - Daniel C. Winston Esty
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Daniel C. Winston Esty:
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage: How Smart Companies Use ... Value, and Build a Competitive Advantage - used book

ISBN: 9780300119978

ID: INF3003190617

Based on the authors rich experience with forward-thinking companies around the world, `Green to Gold` demonstrates how corporations create value by building environmental thinking into their overall business strategies. Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage: How Smart Companies Use ... Value, and Build a Competitive Advantage: Based on the authors rich experience with forward-thinking companies around the world, `Green to Gold` demonstrates how corporations create value by building environmental thinking into their overall business strategies. Business / Economics / Finance BUSINESS & ECONOMICS / Green Business, Yale Univ Pr

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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage - Esty, Daniel C.; Winston, Andrew S.
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Esty, Daniel C.; Winston, Andrew S.:
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage - new book

ISBN: 9780300119978

ID: 35691316

Based on the authors´ rich experience with forward-thinking companies around the world, ´´Green to Gold´´ demonstrates how corporations create value by building environmental thinking into their overall business strategies. Based on the authors´ rich experience with forward-thinking companies around the world, ´´Green to Gold´´ demonstrates how corporations create value by building environmental thinking into their overall business strategies. Buch > Sozialwissenschaften, Recht & Wirtschaft > Wirtschaft > Management, YALE UNIV PR

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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage: How Smart Companies Use ...
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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage: How Smart Companies Use ... - used book

ISBN: 9780300119978

ID: 74c06dbf2fddfb560ff34157cfa05a44

Based on the authors rich experience with forward-thinking companies around the world, Green to Gold demonstrates how corporations create value by building environmental thinking into their overall business strategies., [PU: Yale University Press]

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Details of the book
Green to Gold

Based on the authors' rich experience with forward-thinking companies around the world, "Green to Gold" demonstrates how corporations create value by building environmental thinking into their overall business strategies.

Details of the book - Green to Gold


EAN (ISBN-13): 9780300119978
ISBN (ISBN-10): 0300119976
Hardcover
Publishing year: 2006
Publisher: Yale University Press
224 Pages
Weight: 0,742 kg
Language: eng/Englisch

Book in our database since 06.06.2007 12:00:38
Book found last time on 05.08.2017 16:01:48
ISBN/EAN: 9780300119978

ISBN - alternate spelling:
0-300-11997-6, 978-0-300-11997-8


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