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Naresh K Malhotra, David F. Birks, Peter A. Wills:

Essentials of Marketing Research - Paperback

2013, ISBN: 0273724339

[EAN: 9780273724339], Gebraucht, sehr guter Zustand, [PU: Pearson 11/04/2013], This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some… More...

NOT NEW BOOK. Shipping costs: EUR 1.65 AwesomeBooks, Wallingford, United Kingdom [51737811] [Rating: 5 (von 5)]
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Essentials of Marketing Research - Wills, Peter A., Birks, David F., Malhotra, Naresh K
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Wills, Peter A., Birks, David F., Malhotra, Naresh K:

Essentials of Marketing Research - Paperback

2013, ISBN: 0273724339

[EAN: 9780273724339], Gebraucht, guter Zustand, [PU: Pearson], A slight tan to page edges Good condition is defined as: a copy that has been read but remains in clean condition. All of th… More...

NOT NEW BOOK. Shipping costs: EUR 4.54 WeBuyBooks, Rossendale, LANCS, United Kingdom [50604927] [Rating: 5 (von 5)]
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Naresh K Malhotra, David F. Birks, Peter A. Wills:
Essentials of Marketing Research - Paperback

2013

ISBN: 0273724339

[EAN: 9780273724339], Gebraucht, sehr guter Zustand, [PU: Pearson 11/04/2013], Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wea… More...

NOT NEW BOOK. Shipping costs: EUR 1.65 Bahamut Media, Reading, United Kingdom [56522875] [Rating: 4 (von 5)]
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Malhotra, Naresh K.; Birks, David F.; Wills, Peter A.:
Essentials of Marketing Research - new book

ISBN: 9780273724339

Essentials of Marketing Research Paperback New Books, Pearson Education

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Malhotra, Naresh K.; Birks, David F.; Wills, Peter A.:
Essentials of Marketing Research - new book

ISBN: 9780273724339

Essentials of Marketing Research Paperback Rentals, Pearson Education

new in stock. Shipping costs:plus shipping costs.

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Bibliographic data of the best matching book

Details of the book
Essentials of Marketing Research

This new book offers all the authority of Naresh Malhotra’s best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making. Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection techniques; qualitative and quantitative methods and forms of analysis; and conveying the insights from research findings will give students a clear view of how to make marketing research work.

The ethical dilemmas faced by researchers, the social and cultural issues of research created by globalisation and more powerful forms of communication (e.g. e-communication) will be addressed. This text aims to present a clear understanding of the nature, scope and process of marketing research at an introductory level and to give students the study skills to confidently design all stages of the marketing research process.

This book is perfect for one semester courses in Marketing Research.

 

Details of the book - Essentials of Marketing Research


EAN (ISBN-13): 9780273724339
ISBN (ISBN-10): 0273724339
Paperback
Publishing year: 2013
Publisher: Pearson

Book in our database since 2013-03-18T16:50:00-04:00 (New York)
Detail page last modified on 2023-03-30T22:04:51-04:00 (New York)
ISBN/EAN: 9780273724339

ISBN - alternate spelling:
0-273-72433-9, 978-0-273-72433-9
Alternate spelling and related search-keywords:
Book author: peter birks, malhotra naresh, birk
Book title: marketing research, essentials marketing


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