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Marketing Management and Strategy - Mr Peter Doyle
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Mr Peter Doyle:

Marketing Management and Strategy - used book

ISBN: 9780273651505

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientati… More...

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Doyle, Mr Peter:

Marketing Management and Strategy - Paperback

2001, ISBN: 9780273651505

Financial Times/ Prentice Hall, 2001. 3. Paperback. Used; Good. Third edition. Previous owners annotations/highlighting. Fast Dispatch. Expedited UK Delivery Available. Excellent Custom… More...

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Marketing Management and Strategy Auflage: 3 - Doyle, Peter
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Doyle, Peter:
Marketing Management and Strategy Auflage: 3 - Paperback

2016

ISBN: 9780273651505

Auflage: 3 464 Seiten 24,4 x 18,8 x 1,8 cm, Taschenbuch Cover leicht berieben, Buch ist leicht verlagert (wellig), kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 233013 Ve… More...

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Marketing Management and Strategy - Doyle, Peter
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Doyle, Peter:
Marketing Management and Strategy - Paperback

2001, ISBN: 0273651501

[EAN: 9780273651505], [SC: 0.0], [PU: Ft Pr], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the avera… More...

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Marketing Management and Strategy - Doyle, Peter
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Doyle, Peter:
Marketing Management and Strategy - used book

ISBN: 9780273651505

Softcover book. Published by Pearson Education Media > Book, [PU: Pitman]

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Marketing Management and Strategy
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ISBN:

9780273651505


Previously shortlisted for the MCA Awards for the Best Management Book, Marketing Management and Strategy, 3rd edition, brings managers the latest ideas on branding, marketing and strategic change. As a practical management tool, this text includes a step-by-step guide to developing a marketing strategy, advice on how to make pricing decisions and guidance on developing advertising and communications plans. New to this edition: *All chapters have been updated to reflect changes in the external environment, new perspectives on professional marketing and new insights from current academic work. *Increased coverage of the internet, relationship marketing, branding and financial aspects of Marketing. *Whole new chapter on turnaround managementMarketing Management and Strategy is the favoured text for top business schools' MBA programmes. It is also extensively used on CIM and post-experience programmes for senior managers around the world.What the experts say about Marketing Management and Strategy: This splendid book is going to be required reading for everyone wanting to develop their marketing skills.Sir Peter Davis, Chief Executive, J Sainsbury plcIt offers a masterly integration o

Details of the book - Marketing Management and Strategy


EAN (ISBN-13): 9780273651505
ISBN (ISBN-10): 0273651501
Paperback
Publishing year: 2002
Publisher: Financial Times Management

Book in our database since 2007-04-23T08:55:34-04:00 (New York)
Detail page last modified on 2022-11-01T11:38:06-04:00 (New York)
ISBN/EAN: 9780273651505

ISBN - alternate spelling:
0-273-65150-1, 978-0-273-65150-5
Alternate spelling and related search-keywords:
Book author: peter doyle, peter hall
Book title: marketing management, strategy and management, your strategy needs

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