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Bovee, Courtland L.; Arens, William F.:

Contemporary Advertising (The Irwin series in marketing) - hardcover

1991, ISBN: 025609196X

[EAN: 9780256091960], Gebraucht, sehr guter Zustand, [PU: Irwin Professional Publishing 1991-11-01], 025609196X Has some shelf wear, highlighting, underlining and/or writing. Great used c… More...

  - NOT NEW BOOK. Shipping costs: EUR 15.43 The Book Cellar, LLC, Nashua, NH, U.S.A. [56132] [Rating: 4 (von 5)]
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Courtland L. Bovee, William F. Arens:

Contemporary Advertising (The Irwin series in marketing) - hardcover

ISBN: 025609196X

[EAN: 9780256091960], Gebraucht, guter Zustand, [PU: Irwin Professional Publishing], Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highl… More...

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Bovee, Courtland L.:
Contemporary Advertising (The Irwin series in marketing) - hardcover

1991

ISBN: 9780256091960

Irwin … More...

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Courtland L. Bovee, William F. Arens:
Contemporary Advertising (The Irwin series in marketing) - hardcover

ISBN: 9780256091960

Irwin Professional Publishing. Hardcover. POOR. Noticeably used book. Heavy wear to cover. Pages contain marginal notes, underlining, and or highlighting. Possible ex library copy, with… More...

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Courtland L. Bovee; William F. Arens:
Contemporary Advertising (The Irwin series in marketing) - hardcover

1991, ISBN: 025609196X

[EAN: 9780256091960], [PU: Irwin Professional Publishing]

  - Shipping costs: EUR 12.83 Ergodebooks, RICHMOND, TX, U.S.A. [8304062] [Rating: 4 (von 5)]
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9780256091960


Discover advertising as it is actually practiced -- as a business, as a marketing tool, as a creative process, and as a hybrid discipline that employs elements of various arts and sciences. Inside this book readers will find complete coverage of how to make advertising part of an integrated marketing communications program and overall strategic planning process. Award-winning international advertising is featured throughout.

Details of the book - Contemporary Advertising


EAN (ISBN-13): 9780256091960
ISBN (ISBN-10): 025609196X
Hardcover
Publishing year: 1991
Publisher: Burr Ridge, IL, U.S.A.: McGraw-Hill Higher Education, 1991

Book in our database since 2008-04-17T14:10:12-04:00 (New York)
Detail page last modified on 2018-07-17T08:06:42-04:00 (New York)
ISBN/EAN: 9780256091960

ISBN - alternate spelling:
0-256-09196-X, 978-0-256-09196-0
Alternate spelling and related search-keywords:
Book author: courtland, churchill, william arens
Book title: contemporary advertising, contemporary marketing, irwin

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