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Identifying Hidden Needs: Creating Breakthrough Products - Keith Goffin, Fred Lemke, Ursula Koners
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Keith Goffin, Fred Lemke, Ursula Koners:
Identifying Hidden Needs: Creating Breakthrough Products - hardcover

2010, ISBN: 0230219764

[SR: 265944], Hardcover, [EAN: 9780230219762], AIAA, AIAA, Book, [PU: AIAA], 2010-11-01, AIAA, New, ship fast, delivered in 5-7 days in UK, No PO BOX., 659886, Biographies & Histories, 659896, Biographies & Memoirs, 659900, Business & Economic History, 659898, Company Histories, 659978, Finance and Stock Market History, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659904, Balanced Scorecard, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268294, Leadership, 659930, Management Skills, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268296, Operational Research, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268308, Production & Quality Control, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276419, Industrial Archaeology, 276416, Archaeology, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Identifying Hidden Needs: Creating Breakthrough Products - Keith Goffin, Fred Lemke, Ursula Koners
book is out-of-stock
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Keith Goffin, Fred Lemke, Ursula Koners:
Identifying Hidden Needs: Creating Breakthrough Products - hardcover

2010, ISBN: 0230219764

[SR: 450381], Hardcover, [EAN: 9780230219762], AIAA, AIAA, Book, [PU: AIAA], 2010-11-01, AIAA, New, ship fast, delivered in 5-7 days in UK, No PO BOX., 659886, Biographies & Histories, 659896, Biographies & Memoirs, 659900, Business & Economic History, 659898, Company Histories, 659978, Finance and Stock Market History, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659904, Balanced Scorecard, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268294, Leadership, 659930, Management Skills, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268296, Operational Research, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268308, Production & Quality Control, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276419, Industrial Archaeology, 276416, Archaeology, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Identifying Hidden Needs: Creating Breakthrough Products - Keith Goffin, Fred Lemke, Ursula Koners
book is out-of-stock
(*)
Keith Goffin, Fred Lemke, Ursula Koners:
Identifying Hidden Needs: Creating Breakthrough Products - hardcover

2010, ISBN: 0230219764

[SR: 450381], Hardcover, [EAN: 9780230219762], AIAA, AIAA, Book, [PU: AIAA], 2010-11-01, AIAA, New, ship fast, delivered in 5-7 days in UK, No PO BOX., 659886, Biographies & Histories, 659896, Biographies & Memoirs, 659900, Business & Economic History, 659898, Company Histories, 659978, Finance and Stock Market History, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659904, Balanced Scorecard, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268294, Leadership, 659930, Management Skills, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268296, Operational Research, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268308, Production & Quality Control, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276419, Industrial Archaeology, 276416, Archaeology, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Identifying Hidden Needs: Creating Breakthrough Products - Keith Goffin, Fred Lemke, Ursula Koners
book is out-of-stock
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Keith Goffin, Fred Lemke, Ursula Koners:
Identifying Hidden Needs: Creating Breakthrough Products - hardcover

2010, ISBN: 0230219764

[SR: 265944], Hardcover, [EAN: 9780230219762], AIAA, AIAA, Book, [PU: AIAA], 2010-11-01, AIAA, New, ship fast, delivered in 5-7 days in UK, No PO BOX., 659886, Biographies & Histories, 659896, Biographies & Memoirs, 659900, Business & Economic History, 659898, Company Histories, 659978, Finance and Stock Market History, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659904, Balanced Scorecard, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268294, Leadership, 659930, Management Skills, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268296, Operational Research, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268308, Production & Quality Control, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268322, Market Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268321, Marketing Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268326, Research, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276419, Industrial Archaeology, 276416, Archaeology, 276411, Social Sciences, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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Identifying Hidden Needs - Keith Goffin; Fred Lemke; Ursula Koners
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Keith Goffin; Fred Lemke; Ursula Koners:
Identifying Hidden Needs - hardcover

2010, ISBN: 9780230219762

ID: 11221298

Hardcover, Buch, [PU: Palgrave Macmillan]

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Details of the book
Identifying Hidden Needs: Creating Breakthrough Products
Author:

Goffin, Keith; Lemke, Fred; Koners, Ursula

Title:

Identifying Hidden Needs: Creating Breakthrough Products

ISBN:

Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to acheive this.

Details of the book - Identifying Hidden Needs: Creating Breakthrough Products


EAN (ISBN-13): 9780230219762
ISBN (ISBN-10): 0230219764
Hardcover
Paperback
Publishing year: 2010
Publisher: Palgrave
261 Pages
Weight: 0,576 kg
Language: eng/Englisch

Book in our database since 24.02.2007 05:45:42
Book found last time on 21.06.2017 10:06:09
ISBN/EAN: 9780230219762

ISBN - alternate spelling:
0-230-21976-4, 978-0-230-21976-2


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