. .
English
United States
Similar books
Search tools
Sign in
Share this book on...
Book recommendations
Latest news
Tip from find-more-books.com
Advertising
FILTER
- 0 Results
Lowest price: 33.36 €, highest price: 69.75 €, average price: 53.78 €
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - Helen Katz
book is out-of-stock
(*)
Helen Katz:
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - used book

ISBN: 9780203864555

ID: 9780203864555

The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today's industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today's industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. Also available is a Companion Website that expands The Media Handbook's content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research. EBooks, Books~~Business & Economics~~Advertising & Promotion, The-Media-Handbook~~Helen-Katz, 999999999, The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, Helen Katz, 0203864557, Taylor & Francis, Inc., , , , , Taylor & Francis, Inc.

Used Book Barnesandnoble.com
MPN: , SKU 9780203864555 Shipping costs:plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Media Handbook - Helen Katz
book is out-of-stock
(*)
Helen Katz:
Media Handbook - new book

ISBN: 9780203864555

ID: 9780203864555

A Complete Guide to Advertising Media Selection, Planning, Research, and Buying The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl Media Handbook: The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl, Taylor & Francis

New book Rheinberg-Buch.de
Ebook, Englisch, Neuware Shipping costs:Ab 20¤ Versandkostenfrei in Deutschland, Sofort lieferbar, DE. (EUR 0.00)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Media Handbook - Helen Katz
book is out-of-stock
(*)
Helen Katz:
Media Handbook - new book

ISBN: 9780203864555

ID: 125938318

The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl A Complete Guide to Advertising Media Selection, Planning, Research, and Buying eBook eBooks>Fremdsprachige eBooks>Englische eBooks>Sach- & Fachthemen>Wirtschaft, Taylor & Francis

New book Thalia.ch
No. 35853523 Shipping costs:DE (EUR 12.53)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Media Handbook - Helen Katz
book is out-of-stock
(*)
Helen Katz:
Media Handbook - new book

ISBN: 9780203864555

ID: 125938318

The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the pl A Complete Guide to Advertising Media Selection, Planning, Research, and Buying eBook eBooks>Fremdsprachige eBooks>Englische eBooks, Taylor & Francis

New book Thalia.ch
No. 35853523 Shipping costs:DE (EUR 12.76)
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - Helen Katz
book is out-of-stock
(*)
Helen Katz:
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - new book

ISBN: 9780203864555

ID: 9780203864555

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying The-Media-Handbook~~Helen-Katz Education>Education>Lang Arts NOOK Book (eBook), Taylor & Francis, Inc.

New book Barnesandnoble.com
new Shipping costs:zzgl. Versandkosten, plus shipping costs
Details...
(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.

Details of the book
The Media Handbook
Author:

Katz, Helen

Title:

The Media Handbook

ISBN:

Details of the book - The Media Handbook


EAN (ISBN-13): 9780203864555
Publishing year: 7
Publisher: Taylor & Francis, Inc.

Book in our database since 10.06.2007 17:22:05
Book found last time on 21.12.2016 21:40:27
ISBN/EAN: 9780203864555

ISBN - alternate spelling:
978-0-203-86455-5


< to archive...
Related books