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2003, ISBN: 9780203158340
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context. eBooks, Society and Social Sciences~~Society & Culture General~~Media Studies, Advertising As Communication~~EBook~~9780203158340~~Gillian Dyer, , Advertising As Communication, Gillian Dyer, 9780203158340, Taylor and Francis, 09/01/2003, , , , Taylor and Francis
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12, ISBN: 9780203158340
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact. Adult, Marketing & Sales, Advertising as Communication~~ Dyer, Gillian~~Adult~~Marketing & Sales~~9780203158340, en, Advertising as Communication, Dyer, Gillian, 9780203158340, Routledge, 12/01/1982, , , , Routledge, 12/01/1982
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I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.:-Journal of Educational Television EBooks, Books~~Business & Economics~~Advertising & Promotion, Advertising-as-Communication~~Gillian-Dyer, , , , , , , , , , Taylor & Francis, Inc.
MPN: , SKU 9780203158340 Shipping costs:Plus frais d'envoi, plus shipping costs
Advertising as Communication Advertising-as-Communication~~Gillian-Dyer Current Affairs>Media/Journalism>Media/Journlism NOOK Book (eBook), Taylor & Francis, Inc.
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2003, ISBN: 9780203158340
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Details of the book - Advertising as Communication
EAN (ISBN-13): 9780203158340
Publishing year: 12
Publisher: Taylor And Francis
Book in our database since 14.06.2007 12:45:10
Book found last time on 28.03.2017 15:32:31
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