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Advertising As Communication - Taylor and Francis
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Taylor and Francis:
Advertising As Communication - new book

2003, ISBN: 9780203158340

ID: 5552083

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context. eBooks, Society and Social Sciences~~Society & Culture General~~Media Studies, Advertising As Communication~~EBook~~9780203158340~~Gillian Dyer, , Advertising As Communication, Gillian Dyer, 9780203158340, Taylor and Francis, 09/01/2003, , , , Taylor and Francis

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Advertising as Communication - Dyer, Gillian
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Dyer, Gillian:
Advertising as Communication - new book

12, ISBN: 9780203158340

ID: 101159780203158340

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact. Adult, Marketing & Sales, Advertising as Communication~~ Dyer, Gillian~~Adult~~Marketing & Sales~~9780203158340, en, Advertising as Communication, Dyer, Gillian, 9780203158340, Routledge, 12/01/1982, , , , Routledge, 12/01/1982

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Advertising as Communication
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Advertising as Communication - used book

ISBN: 9780203158340

ID: 9780203158340

I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.:-Journal of Educational Television EBooks, Books~~Business & Economics~~Advertising & Promotion, Advertising-as-Communication~~Gillian-Dyer, , , , , , , , , , Taylor & Francis, Inc.

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Advertising as Communication - Gillian Dyer
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Gillian Dyer:
Advertising as Communication - new book

ISBN: 9780203158340

ID: 9780203158340

Advertising as Communication Advertising-as-Communication~~Gillian-Dyer Current Affairs>Media/Journalism>Media/Journlism NOOK Book (eBook), Taylor & Francis, Inc.

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Advertising as Communication - Gillian Dyer
book is out-of-stock
(*)
Gillian Dyer:
Advertising as Communication - new book

2003, ISBN: 9780203158340

ID: 26145835

eBook Download (PDF), eBooks, [PU: Routledge]

New book Lehmanns.de
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Details of the book

Details of the book - Advertising as Communication


EAN (ISBN-13): 9780203158340
Publishing year: 12
Publisher: Taylor And Francis

Book in our database since 14.06.2007 12:45:10
Book found last time on 28.03.2017 15:32:31
ISBN/EAN: 9780203158340

ISBN - alternate spelling:
978-0-203-15834-0


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