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Relationship Marketing: Successful Strategies For The Age Of The Customer - Mckenna, Regis
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Mckenna, Regis:

Relationship Marketing: Successful Strategies For The Age Of The Customer - signed or inscribed book

1993, ISBN: 9780201622409

Paperback, ID: 385564313

Ungar. Used - Good. Former Library book. Shows some signs of wear, and may have some markings on the inside., Ungar, U.S.A.: Basic Books. Soft cover. 0201622408 Good condition. Minimal writing. Relationship Marketing: Successful Strategies For The Age Of The Customer (Paperback) By McKenna, Regis In this spirited recap of the 1980s, marketing consultant McKenna ( The Regis Touch ) elaborates on a revolution in the computer-age marketplace that has all but laid low corporations whose isolated managements used massive advertising campaigns to dictate what the customer would buy. Today, he writes, the focus is on direct consumer contact and personal relations with the business "infrastructure"--media, suppliers, analysts, etc.--whose feedback will influence product development and marketing strategy. McKenna traces the rise and occasional fall of many start-up companies in the turbulent, proliferating computer and software industry, including the competition between Apple Inc. and IBM, a battle recently ended when the two signed agreements to work together on research, development and marketing. Product Details Paperback: 256 pages Publisher: Basic Books (May 20, 1993) Language: English ISBN-10: ISBN-13: 978-0201622409 Product Dimensions: 9.1 x 5.6 x 0.7 inches . Good. 1993., Basic Books, 1993

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Relationship Marketing: Successful Strategies For The Age Of The Customer - Mckenna, Regis
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Mckenna, Regis:

Relationship Marketing: Successful Strategies For The Age Of The Customer - signed or inscribed book

1993, ISBN: 9780201622409

Paperback, ID: 807568288

U.S.A.: Basic Books. Soft cover. 0201622408 Good condition. Minimal writing. Relationship Marketing: Successful Strategies For The Age Of The Customer (Paperback) By McKenna, Regis In this spirited recap of the 1980s, marketing consultant McKenna ( The Regis Touch ) elaborates on a revolution in the computer-age marketplace that has all but laid low corporations whose isolated managements used massive advertising campaigns to dictate what the customer would buy. Today, he writes, the focus is on direct consumer contact and personal relations with the business "infrastructure"--media, suppliers, analysts, etc.--whose feedback will influence product development and marketing strategy. McKenna traces the rise and occasional fall of many start-up companies in the turbulent, proliferating computer and software industry, including the competition between Apple Inc. and IBM, a battle recently ended when the two signed agreements to work together on research, development and marketing. Product Details Paperback: 256 pages Publisher: Basic Books (May 20, 1993) Language: English ISBN-10: ISBN-13: 978-0201622409 Product Dimensions: 9.1 x 5.6 x 0.7 inches . Good. 1993., Basic Books, 1993

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Relationship Marketing: Successful Strategies For The Age Of The Customer - Regis Mckenna
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Regis Mckenna:
Relationship Marketing: Successful Strategies For The Age Of The Customer - Paperback

ISBN: 0201622408

[SR: 901056], Paperback, [EAN: 9780201622409], Basic Books, Basic Books, Book, [PU: Basic Books], Basic Books, From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market in the Age of the Custome, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2635, Customer Relations, 355561011, Processes & Infrastructure, 3, Business & Money, 1000, Subjects, 283155, Books

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Relationship Marketing: Successful Strategies for the Age of the Customer - McKenna, Regis
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Relationship Marketing: Successful Strategies for the Age of the Customer - used book

ISBN: 9780201622409

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From the author of the bestselling "The Regis Touch," a simple process for building the crucial relationships that help a company dominate--and "own"--the market in the Age of the Customer. Relationship Marketing: Successful Strategies for the Age of the Customer McKenna, Regis, Basic Books (AZ)

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Relationship Marketing: Successful Strategies for the Age of the Customer - McKenna, Regis
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McKenna, Regis:
Relationship Marketing: Successful Strategies for the Age of the Customer - Paperback

1993, ISBN: 9780201622409

ID: 13304139217

Softcover, Gebraucht, sehr guter Zustand, This copy shows very minor wear. Free State Books. Never settle for less., [PU: Basic Books]

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Details of the book
Relationship Marketing: Successful Strategies for the Age of the Customer
Author:

McKenna, Regis

Title:

Relationship Marketing: Successful Strategies for the Age of the Customer

ISBN:

9780201622409

The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.

Details of the book - Relationship Marketing: Successful Strategies for the Age of the Customer


EAN (ISBN-13): 9780201622409
ISBN (ISBN-10): 0201622408
Paperback
Publishing year: 1993
Publisher: BASIC BOOKS
256 Pages
Weight: 0,363 kg
Language: eng/Englisch

Book in our database since 26.04.2007 17:05:05
Book found last time on 25.01.2017 21:03:58
ISBN/EAN: 9780201622409

ISBN - alternate spelling:
0-201-62240-8, 978-0-201-62240-9

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