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How Brands Grow: What Marketers Dont Know - Byron Sharp
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Byron Sharp:
How Brands Grow: What Marketers Dont Know - hardcover

ISBN: 0195573560

ID: 10631485594

[EAN: 9780195573565], Neubuch, [PU: Oxford University Press, USA], BYRON SHARP,MARKETING, Hardcover. 228 pages. Dimensions: 9.1in. x 6.3in. x 1.0in.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN.

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How Brands Grow: What Marketers Don't Know - Sharp, Richard Ed. / Sharp, Byron
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Sharp, Richard Ed. / Sharp, Byron:
How Brands Grow: What Marketers Don't Know - used book

ISBN: 9780195573565

ID: 10189133

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based. How Brands Grow: What Marketers Don't Know Sharp, Richard Ed. / Sharp, Byron, Oxford University Press, USA

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How Brands Grow (Hardcover) - Byron Sharp
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Byron Sharp:
How Brands Grow (Hardcover) - hardcover

2010, ISBN: 0195573560

ID: 11554738861

[EAN: 9780195573565], New book, Hardcover. Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how br.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 246 pages. 0.600, [PU: Oxford University Press]

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How Brands Grow: What Marketers Don't Know - Richard Ed. Sharp, Byron Sharp
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Richard Ed. Sharp, Byron Sharp:
How Brands Grow: What Marketers Don't Know - hardcover

2010, ISBN: 9780195573565

ID: 14141550181

Hardcover, Neubuch, BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days. Please note some orders may be shipped from UK with same delivery timeframe, ***NO EXPEDITED ORDERS***, [PU: Oxford University Press]

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How Brands Grow: What Marketers Don't Know - Byron Sharp
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Byron Sharp:
How Brands Grow: What Marketers Don't Know - hardcover

ISBN: 9780195573565

ID: 997410730

Oxford University Press. Hardcover. New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!, Oxford University Press

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Details of the book
How Brands Grow

Brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Provides insight for all business professionals to market their brands effectively. Author from University of South Australia.

Details of the book - How Brands Grow


EAN (ISBN-13): 9780195573565
ISBN (ISBN-10): 0195573560
Hardcover
Paperback
Publishing year: 2010
Publisher: Oxford University Press
246 Pages
Weight: 0,599 kg
Language: eng/Englisch

Book in our database since 12.01.2007 10:24:53
Book found last time on 12.08.2017 20:34:32
ISBN/EAN: 9780195573565

ISBN - alternate spelling:
0-19-557356-0, 978-0-19-557356-5


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