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Keegan, Warren J., Green, Mark:

Principles of Global Marketing - hardcover

1996, ISBN: 0137222998

[EAN: 9780137222995], [SC: 0.0], [PU: Prentice Hall], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes t… More...

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Principles of Global Marketing - J. Keegan, Warren and Mark Green
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J. Keegan, Warren and Mark Green:

Principles of Global Marketing - hardcover

1997, ISBN: 9780137222995

528 Seiten Gebundene Ausgabe ex Library Book / aus einer wissenschaftlichen Bibliothek Versand D: 2,90 EUR , [KW:BUCH], [PU:Pearson US Imports & PHIPEs,]

Shipping costs:Versandkosten innerhalb der BRD. (EUR 2.90) Mosakowski GbR, 65428 Rüsselsheim am Main
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Principles of Global Marketing - J. Keegan, Warren and Mark Green
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J. Keegan, Warren and Mark Green:
Principles of Global Marketing - hardcover

1997

ISBN: 0137222998

Gebundene Ausgabe 528 Seiten Gebundene Ausgabe ex Library Book / aus einer wissenschaftlichen Bibliothek, [KW:BUCH] 3, [PU:Pearson US Imports & PHIPEs,]

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) Mosakowski GbR Halim Koulali und Lubosz Mosakowski, 65428 Rüsselsheim am Main
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Principles of Global Marketing - J. Keegan, Warren and Mark Green
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J. Keegan, Warren and Mark Green:
Principles of Global Marketing - hardcover

1997, ISBN: 0137222998

Gebundene Ausgabe 528 Seiten Gebundene Ausgabe ex Library Book / aus einer wissenschaftlichen Bibliothek 3, [PU:Pearson US Imports & PHIPEs,]

Shipping costs:Versandkostenfrei innerhalb der BRD. (EUR 0.00) Mosakowski GbR Halim Koulali und Lubosz Mosakowski, 65428 Rüsselsheim am Main
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Principles of Global Marketing by Warren J. Keegan - Warren J. Keegan
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Warren J. Keegan:
Principles of Global Marketing by Warren J. Keegan - used book

1996, ISBN: 9780137222995

Hardcover book. 528 pages. Published by Pearson plc (1996) Media >, [PU: Prentice Hall]

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Details of the book
Principles of Global Marketing
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ISBN:

9780137222995


Appropriate for undergraduate courses in International Marketing. * This entirely new, designed for undergraduates, groundbreaking book follows the tradition of Keegan's acclaimed Global Marketing Management text. Principles of Global Marketing, a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real- world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. * A complete supplements package including video cases, color transparencies, test bank, and instructor's manual accompanies the text. * POGM is the first book to use a full-color design to most effectively present the dynamic and interesting discipline of marketing around the world.

Details of the book - Principles of Global Marketing


EAN (ISBN-13): 9780137222995
ISBN (ISBN-10): 0137222998
Hardcover
Paperback
Publishing year: 1996
Publisher: Pearson US Imports & PHIPEs,

Book in our database since 2007-03-25T14:06:07-04:00 (New York)
Detail page last modified on 2024-02-12T07:18:12-05:00 (New York)
ISBN/EAN: 9780137222995

ISBN - alternate spelling:
0-13-722299-8, 978-0-13-722299-5
Alternate spelling and related search-keywords:
Book author: warren mark, keegan green
Book title: marketing management, principles marketing, marketing global keegan green

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