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Principles of Global Marketing - Warren J. Keegan; Mark Green
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Warren J. Keegan; Mark Green:
Principles of Global Marketing - used book

ISBN: 0137222998

ID: 2343546

Appropriate for undergraduate courses in International Marketing. * This entirely new, designed for undergraduates, groundbreaking book follows the tradition of Keegan's acclaimed Global Marketing Management text. Principles of Global Marketing, a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real- world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. * A complete supplements package including video cases, color transparencies, test bank, and instructor's manual accompanies the text. * POGM is the first book to use a full-color design to most effectively present the dynamic and interesting discipline of marketing around the world. accounting,accounting and finance,advertising,business and finance,business and investing,global,international business,management and leadership,marketing,marketing and sales Marketing & Sales, Prentice Hall

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Principles of Global Marketing - Warren J. Keegan, Mark Green
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Warren J. Keegan, Mark Green:
Principles of Global Marketing - hardcover

ISBN: 0137222998

[SR: 4224346], Gebundene Ausgabe, [EAN: 9780137222995], Pearson Education (US), Pearson Education (US), Book, [PU: Pearson Education (US)], Pearson Education (US), 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58288011, Weltweit, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Principles of Global Marketing - Keegan, Warren J, and Green, Mark
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Keegan, Warren J, and Green, Mark:
Principles of Global Marketing - hardcover

1996, ISBN: 9780137222995

ID: 13684795209

Hard cover, Gebraucht, guter Zustand, The cover shows normal wear and tear. May contain highlighting, handwriting or underlining through out the book. Used books may not contain supplements such as access codes, CDs, etc. Every item ships the same or next business day with tracking number emailed to you. Get Bombed! ! , [PU: Prentice Hall]

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The Principles of Global Marketing - KEEGAN
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KEEGAN:
The Principles of Global Marketing - hardcover

1996, ISBN: 9780137222995

ID: 851829897

Pearson Education (US), 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket., Pearson Education (US), 1996

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principles of global marketing - Warren J. Keegan
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Warren J. Keegan:
principles of global marketing - used book

ISBN: 9780137222995

ID: 108769497_us

Livre, [PU: Prentice Hall]

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Details of the book
Principles of Global Marketing

Appropriate for undergraduate courses in International Marketing. * This entirely new, designed for undergraduates, groundbreaking book follows the tradition of Keegan's acclaimed Global Marketing Management text. Principles of Global Marketing, a concise introduction to the field that is presented in a lively student-oriented style. The authors integrate relevant real- world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. * A complete supplements package including video cases, color transparencies, test bank, and instructor's manual accompanies the text. * POGM is the first book to use a full-color design to most effectively present the dynamic and interesting discipline of marketing around the world.

Details of the book - Principles of Global Marketing


EAN (ISBN-13): 9780137222995
ISBN (ISBN-10): 0137222998
Hardcover
Paperback
Publishing year: 1996
Publisher: Pearson US Imports & PHIPEs,

Book in our database since 25.03.2007 20:06:07
Book found last time on 11.09.2017 01:49:43
ISBN/EAN: 9780137222995

ISBN - alternate spelling:
0-13-722299-8, 978-0-13-722299-5


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