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The Power of the Purse (paperback) - Fara Warner
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Fara Warner:

The Power of the Purse (paperback) - Paperback

2010, ISBN: 9780137053698

Paperback, [PU: Pearson Education (US)], Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remar… More...

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The Power of the Purse (paperback) - Warner, Fara
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Warner, Fara:

The Power of the Purse (paperback) - new book

2010, ISBN: 9780137053698

Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refoc… More...

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The Power of the Purse - Warner, Fara
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Warner, Fara:
The Power of the Purse - new book

2010

ISBN: 9780137053698

Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refoc… More...

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The Power of the Purse (paperback) - Fara Warner
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Fara Warner:
The Power of the Purse (paperback) - Paperback

2005, ISBN: 9780137053698

How Smart Businesses Are Adapting to the World's Most Important Consumers-Women, Softcover, Buch, [PU: Financial Times Prentice Hall]

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The Power of the Purse (paperback) - Fara Warner
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Fara Warner:
The Power of the Purse (paperback) - Paperback

2005, ISBN: 9780137053698

Softcover, Buch, [PU: Financial Times Prentice Hall]

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Details of the book
The Power of the Purse (Paperback): How Smart Businesses Are Adapting to the World's Most Important Consumers-Women

Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it -- and how you can, too. Unlike previous books on marketing to women, this one doesn't settle for generalities: it offers in-depth, start-to-finish case studies. Discover how McDonald's turned around its business by recognizing women as full-fledged consumers, not just 'Moms.' Learn how Kodak's digital camera business soared from fourth to first by recognizing women's importance as family 'memory makers'. See how P G built Swiffer into a cultural revolution, and how the diamond industry did the same for right-hand rings. Watch Bratz topple Barbie, Torrid create its enormously successful plus-size stores for teenagers, and Avon connect with a radically new generation of women. From Nike to Home Depot, each story is unique -- but in every case, these companies put women at the center of their strategies, and listened intently to what real women consumers were telling them. It's not about 'painting your products pink': it's about transforming the way you think about women. Do that, and you'll create products that sell better to everyone.

Details of the book - The Power of the Purse (Paperback): How Smart Businesses Are Adapting to the World's Most Important Consumers-Women


EAN (ISBN-13): 9780137053698
ISBN (ISBN-10): 013705369X
Paperback
Publishing year: 2005
Publisher: FINANCIAL TIMES PRENTICE HALL
240 Pages
Language: eng/Englisch

Book in our database since 2007-08-04T17:27:34-04:00 (New York)
Detail page last modified on 2019-04-05T14:40:04-04:00 (New York)
ISBN/EAN: 9780137053698

ISBN - alternate spelling:
0-13-705369-X, 978-0-13-705369-8


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