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Services Marketing - Christopher H. Lovelock
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Christopher H. Lovelock:

Services Marketing - used book

ISBN: 0134558413

ID: 2341170

Combining conceptual rigour with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries. The book categorizes services, rather than just highlighting generic differences between goods and services and shows that different categories of services face distinctive marketing problems. It features coverage of many service industries. "Services Marketing" outlines strong conceptual frameworks and models in a user-friendly way, which is international in emphasis, for example international cases such as EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services, Air BP. business,business and finance,business and investing,industries and professions,management and leadership,marketing,marketing and sales,sales and selling,service,textbooks Marketing & Sales, Prentice Hall College Div

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Services Marketing - Lovelock, Christopher H.
book is out-of-stock
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Lovelock, Christopher H.:

Services Marketing - hardcover

1996, ISBN: 0134558413

ID: 16229032000

[EAN: 9780134558417], Gebraucht, guter Zustand, [PU: Prentice Hall College Div], Business & Economics|Industries|Service Industries, Business & Economics|Marketing|General, Interior has markings throughout. Noticeable wear, but still very usable. May have bookstore-related stamps/stickers/marks. SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!

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Services Marketing: Text, Cases and Readings - Lovelock, Christopher
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Lovelock, Christopher:
Services Marketing: Text, Cases and Readings - hardcover

1996

ISBN: 9780134558417

ID: 923333522

Prentice Hall, 1996. Hardcover. Used; Good. No Dustjacket. Third edition. Ships from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. Bookbarn International Inventory #2325381, Prentice Hall, 1996

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Services Marketing: Text, Cases and Readings - Christopher Lovelock
book is out-of-stock
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Christopher Lovelock:
Services Marketing: Text, Cases and Readings - hardcover

1996, ISBN: 9780134558417

ID: 761537675

Prentice Hall, 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy., Prentice Hall, 1996

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Services Marketing - Christopher H. Lovelock
book is out-of-stock
(*)
Christopher H. Lovelock:
Services Marketing - hardcover

1996, ISBN: 9780134558417

ID: 13727901822

Hard cover, Gebraucht, sehr guter Zustand, Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!, [PU: Prentice Hall]

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Details of the book
Services Marketing: Text, Cases and Readings
Author:

Christopher H. Lovelock

Title:

Services Marketing: Text, Cases and Readings

ISBN:

9780134558417

Details of the book - Services Marketing: Text, Cases and Readings


EAN (ISBN-13): 9780134558417
ISBN (ISBN-10): 0134558413
Hardcover
Publishing year: 1996
Publisher: Pearson Education (US)

Book in our database since 23.03.2008 22:28:11
Book found last time on 12.01.2017 13:07:01
ISBN/EAN: 9780134558417

ISBN - alternate spelling:
0-13-455841-3, 978-0-13-455841-7

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