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Now is Too Late: Survival in the Era of Instant News - Gerald Baron
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Gerald Baron:
Now is Too Late: Survival in the Era of Instant News - new book

ISBN: 9780130461391

IntroductionA lie is halfway around the world before you can get your pants on.—Winston ChurchillIn a heart's beat of a faster and faster pace, it's suddenly becoming a more dangerous world. Although much attention has been focused on security—personal, national, transportation, and business—in the months following the September 11, 2001 terrorist attacks, this book focuses on another type of security risk, the new risk to reputations. Corporate and organizational reputations are more at risk than ever, not because of a cataclysmic event such as the alQaeda offensive, but because of the significant changes in how the news indust operates and how the public gets its information. To compete in an increasingly crowded media environment, news organizations have turned increasingly to infotainment. Activists have learned how to exploit old and new media to push their agendas. The news public is becoming increasingly cynical. Digital, satellite, and other technologies are increasing the rush toward breaking news, meaning that reputations can be severely impacted before a communication team can be assembled. Primarily, the news and public information world is changing because of the Internet. If a lie could travel halfway around the world before the prime minister could get his pants on before, in the early days of the new century that lie can travel around the multiple times world, causing irreparable damage before the great gentleman would have time to put down his cigar before pulling on his pants. Many public relations professionals, communication managers, and business and organization leaders are becoming aware of these escalating risks. The average tenure of CEOs has been declining and a review of news headlines shows a strong correlation between a public reputation problem and a short career for a CEO. In the weeks following September 11, 2001, executives were asked if they felt their organizations were prepared to handle a largescale crisis, and the overwhelming majority said no. Crisis communication professionals are reporting that more company leaders are expressing interest in communication plans. Public relations and communication managers are struggling with the variety of issues involved in protecting their organization's brand value and reputations in a world of increasing risk.This book is essentially about the need for leadership in reputation management. CEOs and executive directors are the ones who fall when the public turns against a company and the organization loses its public franchise. Leadership at this level is critical if an enterprise is to survive a rapid and voracious attack on everything that it is and does. Innovative and aggressive communication managers are taking a higher profile in companies and organizations when they demonstrate they can provide concrete solutions to reputation protection. There is a strong need for leadership from both the executive level and the communication leaders.To address this new instant news environment, communicators and leaders must have an understanding of the conditions that create the risk and a clear picture of what can be done to protect against the threats. That is what is offered here: an analysis of the new public information environment and the strategies needed to protect reputations and enhance brand value while operating in this new environment.While the war on terror was waged in far corners of the world, Americans were entertained with stories about the demise of several giants in the world of business. Two of the country's largest bankruptcies occurred when Enron, and then Global Crossing, needed protection from creditors. Although the greed, dishonesty, and shady internal politics revealed by both news media and a Congressional investigation of Enron should have provided sufficient diversion, attention was soon focused on Gerald Baron, Books, Business and Finance, Marketing and Sales, Public Relations, Now is Too Late: Survival in the Era of Instant News Books>Business and Finance>Marketing and Sales>Public Relations

New book [USA] Indigo.ca
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Now Is Too Late : Survival in an Era of Instant News - Gerald R. Baron
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Gerald R. Baron:
Now Is Too Late : Survival in an Era of Instant News - used book

ISBN: 0130461393

ID: 3347670

-- The new world of instant access, instant news, and -- for some -- instant failure. Avoid the curse of Andersen, Enron, Ford, Firestone, and Exxon.-- You are always a target -- even if you are completely blameless -- and what you must do to defend yourself.-- How to communicate directly with your stakeholders to tell your story -- and helping them to believe you.Whoever you are, whatever institution or corporation you represent, your reputation can be destroyed overnight. Feeding frenzies like Enron/Andersen and Firestone/Ford point to a new "post-media" world where traditional crisis management is no longer enough: where attacks can come from anywhere; and your key constituents expect direct, straight answers, without traditional journalistic intermediaries. In Now is Too Late, Gerald R. Baron shows executives and PR professionals precisely how the rules have changed: why public discourse has turned so ugly; why you're probably wearing the black hat, whether you have done anything wrong or not; and why the globalization movement makes you an even juicier target. Next, he offers a complete roadmap for defending yourself -- beginning with effective actions you must take now, before you're under attack. Discover how to build reputation equity in today's new environment; how to survive the maelstrom through clear thinking and clear strategy; and how to recover your reputation in the days, weeks, and months that follow a PR crisis. accounting,accounting and finance,advertising,business and investing,communication and media studies,marketing and sales,politics and social sciences,public relations,social sciences Marketing & Sales, Financial Times/Prentice Hall

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Now Is Too Late: Survival in an Era of Instant News - Baron, Gerald R.
book is out-of-stock
(*)
Baron, Gerald R.:
Now Is Too Late: Survival in an Era of Instant News - new book

ISBN: 9780130461391

-- The new world of instant access, instant news, and -- for some -- instant failure. Avoid the curse of Andersen, Enron, Ford, Firestone, and Exxon. -- You are always a target -- even if you are completely blameless -- and what you must do to defend yourself. -- How to communicate directly with your stakeholders to tell your story -- and helping them to believe you. Whoever you are, whatever institution or corporation you represent, your reputation can be destroyed overnight. Feeding frenzies like Enron/Andersen and Firestone/Ford point to a new "post-media" world where traditional crisis management is no longer enough: where attacks can come from anywhere; and your key constituents expect direct, straight answers, without traditional journalistic intermediaries. In Now is Too Late, Gerald R. Baron shows executives and PR professionals precisely how the rules have changed: why public discourse has turned so ugly; why you're probably wearing the black hat, whether you have done anything wrong or not; and why the globalization movement makes you an even juicier target. Next, he offers a complete roadmap for defending yourself -- beginning with effective actions you must take now, before you're under attack. Discover how to build reputation equity in today's new environment; how to survive the maelstrom through clear thinking and clear strategy; and how to recover your reputation in the days, weeks, and months that follow a PR crisis. Now Is Too Late: Survival in an Era of Instant News Baron, Gerald R.

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