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Lowest price: 64.49 €, highest price: 74.89 €, average price: 67.38 €
Fundamentals of Corporate Communications - Richard Dolphin
book is out-of-stock
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Richard Dolphin:
Fundamentals of Corporate Communications - new book

ISBN: 9780080938974

ID: 9780080938974

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.The book demonstrates how corporate communications affects today`s marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: \* Who are the key audiences in the present business climate \* The role of Corporate Image and Identity in the communications process \* How communications informs and affects corporate strategy development \* What are the tools of modern communications- from lobbying to brand building \* Using communications in a crisis\* Who should be communicator and whyThe book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.Practical approach and style which will engage professional readershipUses many contemporary business cases and examplesNo other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice Fundamentals of Corporate Communications: The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.The book demonstrates how corporate communications affects today`s marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: \* Who are the key audiences in the present business climate \* The role of Corporate Image and Identity in the communications process \* How communications informs and affects corporate strategy development \* What are the tools of modern communications- from lobbying to brand building \* Using communications in a crisis\* Who should be communicator and whyThe book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.Practical approach and style which will engage professional readershipUses many contemporary business cases and examplesNo other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice, Elsevier Science

New book Rheinberg-Buch.de
Ebook, Englisch, Neuware Shipping costs:Ab 20¤ Versandkostenfrei in Deutschland, Sofort lieferbar, DE. (EUR 0.00)
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Fundamentals of Corporate Communications
book is out-of-stock
(*)
Fundamentals of Corporate Communications - new book

ISBN: 9780080938974

ID: 7ab1d303d3a01d6462a1d9aff7fce3eb

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis* Who should be communicator and whyThe book is both highly practical, it is grounded in real business issues, and rigoro eBooks / Englische eBooks / Economy, Elsevier Science

New book Weltbild.de
Nr. 31202872 Shipping costs:Versandkosten : 0.00 EUR, sofort lieferbar, Lieferung nach DE. (EUR 0.00)
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Fundamentals of Corporate Communications - Dolphin,  Richard
book is out-of-stock
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Dolphin, Richard:
Fundamentals of Corporate Communications - new book

ISBN: 9780080938974

ID: 9780080938974

[KW: SALES MARKETING ,PDF ,BUSINESS ECONOMICS , MARKETING , GENERAL] SALES MARKETING ,PDF ,BUSINESS ECONOMICS , MARKETING , GENERAL

New book eBook.de
libri.de (eBooks)
Sofort lieferbar (Download), E-Book zum Download Shipping costs:Versandkostenfrei innerhalb der BRD (EUR 0.00)
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Fundamentals of Corporate Communications - Richard Dolphin
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Richard Dolphin:
Fundamentals of Corporate Communications - First edition

1998, ISBN: 9780080938974

ID: 21795865

[ED: 1], Auflage, eBook Download (PDF), eBooks, [PU: A Butterworth-Heinemann Title]

New book Lehmanns.de
Shipping costs:Sofort lieferbar als Download, , versandkostenfrei in der BRD (EUR 0.00)
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Fundamentals of Corporate Communications
book is out-of-stock
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Fundamentals of Corporate Communications - new book

ISBN: 9780080938974

ID: 792ab492ab1f3e320514923e5cf7d15a

Libri, [PU: Pergamon; Pergamon Press]

New book Ibs.it
Nr. E9780080938974 Shipping costs:, 3 - 4 gg, zzgl. Versandkosten, plus shipping costs
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