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Management and Marketing of Services - Peter Mudie
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Peter Mudie:
Management and Marketing of Services - new book

ISBN: 9780080938691

ID: 9780080938691

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text Management and Marketing of Services: This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text, Elsevier Science

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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Management And Marketing Of Services - Peter Mudie
book is out-of-stock
(*)
Peter Mudie:
Management And Marketing Of Services - new book

ISBN: 9780080938691

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area. Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text eBooks Business, Finance & Law~~Industry and Industrial Studies~~Service Industries Management And Marketing Of Services~~EBook~~9780080938691~~Peter Mudie, Angela Cottam Management And Marketing Of Services

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Management and Marketing of Services - Michael Baker
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Michael Baker:
Management and Marketing of Services - new book

ISBN: 9780080938691

ID: 9780080938691

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies.This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.Comprehensive framework for practitioners and students interested in addressing the issues that characterize service organizationsProvides a highly accessible perspective on the management and marketing of servicesFull of examples and case study materials to illustrate the text; PDF \ Michael Baker; Business,Finance and Law > Business & management > Management & management techniques > Management o, Elsevier Science

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Management and Marketing of Services als eBook Download von Peter Mudie, Angela Cottam - Peter Mudie, Angela Cottam
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Peter Mudie, Angela Cottam:
Management and Marketing of Services als eBook Download von Peter Mudie, Angela Cottam - new book

ISBN: 9780080938691

ID: 712762503

Management and Marketing of Services: Peter Mudie, Angela Cottam Management and Marketing of Services: Peter Mudie, Angela Cottam eBooks > Belletristik > Erzählungen, Elsevier Science

New book Hugendubel.de
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Management and Marketing of Services als eBook von Peter Mudie, Angela Cottam - Elsevier Science
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Elsevier Science:
Management and Marketing of Services als eBook von Peter Mudie, Angela Cottam - new book

ISBN: 9780080938691

ID: 823704822

Management and Marketing of Services ab 46.99 EURO Management and Marketing of Services ab 46.99 EURO eBooks > Belletristik > Erzählungen, [PU: Pergamon; Pergamon Press]

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