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Lowest price: 38.40 €, highest price: 45.64 €, average price: 43.00 €
Strategic Marketing Planning - Klaus Froehlich
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Klaus Froehlich:
Strategic Marketing Planning - new book

ISBN: 9780080912127

ID: 9780080912127

'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Wilson and Gilligan offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity* Changing social structures and the rise of social tribes * The significance of the 'new' consumer and how the new consumer needs to be managed * New thinking on market segmentation* Changing routes to market* Developments in e-marketing * Changing environmental structures and pressures* Proven content: builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' bestselling textbook * Wide audience appeal: focuses on the critical 'planning' aspects of vital importance to students and practitioners* Best practice: draws out lessons to be learned from best practice, enabling marketers to improve core skills; EPUB \ Klaus Froehlich; Business,Finance and Law > Business & management > Sales & marketing, Elsevier Science

New book Hive.co.uk
No. 9780080912127 Shipping costs:Instock, Despatched same working day before 3pm, zzgl. Versandkosten, plus shipping costs
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Strategic Marketing Planning als eBook Download von Colin Gilligan, Richard M.S. Wilson - Colin Gilligan, Richard M.S. Wilson
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Colin Gilligan, Richard M.S. Wilson:
Strategic Marketing Planning als eBook Download von Colin Gilligan, Richard M.S. Wilson - new book

ISBN: 9780080912127

ID: 712851121

Strategic Marketing Planning: Colin Gilligan, Richard M.S. Wilson Strategic Marketing Planning: Colin Gilligan, Richard M.S. Wilson eBooks > Belletristik > Erzählungen, Elsevier Science

New book Hugendubel.de
No. 16218142 Shipping costs:, , DE (EUR 0.00)
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Strategic Marketing Planning - Colin Gilligan;  Richard M.S. Wilson
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Colin Gilligan; Richard M.S. Wilson:
Strategic Marketing Planning - new book

2009, ISBN: 9780080912127

ID: 21793003

[ED: 2], Auflage, eBook Download (EPUB), eBooks, [PU: A Butterworth-Heinemann Title]

New book Lehmanns.de
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Gilligan, Colin;Wilson, Richard M. S.: Strategic Marketing Planning
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Gilligan, Colin;Wilson, Richard M. S.: Strategic Marketing Planning - new book

ISBN: 9780080912127

ID: 722784400

eBooks > Belletristik > Erzählungen, [PU: Pergamon; Pergamon Press]

New book eBook.de
No. 16218142 Shipping costs:zzgl., Versandkosten, DE (EUR 0.00)
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Colin Gilligan;Richard M.S. Wilson: Strategic Marketing Planning
book is out-of-stock
(*)
Colin Gilligan;Richard M.S. Wilson: Strategic Marketing Planning - new book

ISBN: 9780080912127

ID: 722784400

eBooks > Belletristik > Erzählungen, [PU: Pergamon; Pergamon Press]

New book eBook.de
No. 16218142 Shipping costs:zzgl., Versandkosten, DE (EUR 0.00)
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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.