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Advertising in Tourism and Leisure - Nigel Morgan
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Nigel Morgan:
Advertising in Tourism and Leisure - new book

ISBN: 9780080523033

ID: 9780080523033

`Advertising in Leisure and Tourism` brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing the techniques used: advertising a range of products to key market segments and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion.Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries.Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.One of the only specialist Tourism/Leisure advertising texts on the marketUse of International case studies drawn from the 1999 International Festival of Leisure and Tourism Advertising to highlight good and bad practiceAccessible - ideal for practitioners Advertising in Tourism and Leisure: `Advertising in Leisure and Tourism` brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing the techniques used: advertising a range of products to key market segments and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion.Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries.Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.One of the only specialist Tourism/Leisure advertising texts on the marketUse of International case studies drawn from the 1999 International Festival of Leisure and Tourism Advertising to highlight good and bad practiceAccessible - ideal for practitioners, Elsevier Science

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Advertising in Tourism and Leisure - Gideon Halevi
book is out-of-stock
(*)
Gideon Halevi:
Advertising in Tourism and Leisure - new book

ISBN: 9780080523033

ID: 9780080523033

'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion.Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries.Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.One of the only specialist Tourism/Leisure advertising texts on the marketUse of International case studies drawn from the 1999 International Festival of Leisure and Tourism Advertising to highlight good and bad practiceAccessible - ideal for practitioners; PDF \ Gideon Halevi; Business,Finance and Law > Business & management > Sales & marketing > Advertising, Elsevier Science

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Advertising In Tourism And Leisure - Nigel Morgan
book is out-of-stock
(*)
Nigel Morgan:
Advertising In Tourism And Leisure - new book

ISBN: 9780080523033

'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff. One of the only specialist Tourism/Leisure advertising texts on the marketUse of International case studies drawn from the 1999 International Festival of Leisure and Tourism Advertising to highlight good and bad practiceAccessible - ideal for practitioners eBooks Advertising In Tourism And Leisure~~EBook~~9780080523033~~Nigel Morgan, Annette Pritchard Advertising In Tourism And Leisure

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Advertising in Tourism and Leisure als eBook Download von Nigel Morgan, Annette Pritchard - Nigel Morgan, Annette Pritchard
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Nigel Morgan, Annette Pritchard:
Advertising in Tourism and Leisure als eBook Download von Nigel Morgan, Annette Pritchard - new book

ISBN: 9780080523033

ID: 219898000

Advertising in Tourism and Leisure: Nigel Morgan, Annette Pritchard Advertising in Tourism and Leisure: Nigel Morgan, Annette Pritchard eBooks > Belletristik > Erzählungen, Elsevier Science

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Advertising in Tourism and Leisure
book is out-of-stock
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Advertising in Tourism and Leisure - new book

ISBN: 9780080523033

ID: a6ece554a421bdd52210261fca9e55f1

Libri, [PU: Pergamon; Pergamon Press]

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