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Essentials of Marketing Research (Looseleaf) - Joseph F. Hair and Mary Celsi
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Joseph F. Hair and Mary Celsi:

Essentials of Marketing Research (Looseleaf) - used book

ISBN: 9780078112119

A hand-inspected Used copy of "Essentials of Marketing Research (Looseleaf)" by Joseph F. Hair and Mary Celsi. Ships directly from Textbooks.com 9780078112119,0078112117,essentials,market… More...

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Hair, Joseph; Celsi, Mary; Bush, Robert; Ortinau, David:

LooseLeaf for Essentials of Marketing Research - used book

ISBN: 9780078112119

McGraw-Hill Education. Used - Good. Used Book, Access Code, Media, CDs may not be included. All pages are fully readable/functional, but the book may have slig… More...

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Ortinau, David, Bush, Robert, Celsi, Mary, Hair, Joseph:
Looseleaf for Essentials of Marketing Research - used book

2016

ISBN: 9780078112119

Loose Leaf, Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or … More...

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Hair, Joseph; Celsi, Mary; Bush, Robert; Ortinau, David:
LooseLeaf for Essentials of Marketing Research - used book

2016, ISBN: 9780078112119

McGraw Hill, 2016-10-20. Loose Leaf. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking, McGraw Hill, 2016-10-20, 2.5

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Hair, Joseph; Celsi, Mary; Bush, Robert; Ortinau, David:
LooseLeaf for Essentials of Marketing Research - Paperback

2016, ISBN: 0078112117

[EAN: 9780078112119], Neubuch, [PU: McGraw Hill], new, Books

NEW BOOK. Shipping costs: EUR 31.96 GoldBooks, Austin, TX, U.S.A. [71454205] [Rating: 5 (von 5)]

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Bibliographic data of the best matching book

Details of the book
LooseLeaf for Essentials of Marketing Research (IRWIN MARKETING)

Essentials of Marketing Research delivers a concise, up-to-date review of a broad variety of marketing research topics. Its application-oriented approach equips students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced in everything from their thorough treatment of qualitative research (a topic often given short shrift) to their knowledgeable coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques including new coverage of structural modeling and Partial Least Squares Structural Equation Modeling (PLS-SEM). Essentials of Marketing Research gives students a strong command of market research principles, while at the same time being concise enough for use alongside cases and other course projects. Essentials of Marketing Research is available through McGraw-Hill Connect[registered], a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following: SmartBook[registered] - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content; Access to homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course; Progress dashboards that quickly show students how they are performing on assignments, with tips for improvement; and, the option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found on website.

Details of the book - LooseLeaf for Essentials of Marketing Research (IRWIN MARKETING)


EAN (ISBN-13): 9780078112119
ISBN (ISBN-10): 0078112117
Paperback
Publishing year: 2016
Publisher: McGraw-Hill Education

Book in our database since 2013-12-11T17:49:20-05:00 (New York)
Detail page last modified on 2023-03-30T22:04:53-04:00 (New York)
ISBN/EAN: 9780078112119

ISBN - alternate spelling:
0-07-811211-7, 978-0-07-811211-9
Alternate spelling and related search-keywords:
Book author: ortinau, david hair, wolf robert, cels, joe hill
Book title: essentials marketing, marketing research, loose leaf


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