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Principles Of Services Marketing - McGraw-Hill Education - Europe
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Principles Of Services Marketing - new book

2011, ISBN: 9780077129514

ID: 5711909

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services. Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more on social networking sites and mobile internet; focus on how the credit crunch impacts services marketing; and, emphasis on ecological issues and their implications for marketing services. Books, Business, Finance and Law~~Business and Management~~Sales & Marketing, Principles Of Services Marketing~~Book~~9780077129514~~Adrian Palmer, , Principles Of Services Marketing, Adrian Palmer, 9780077129514, McGraw-Hill Education - Europe, 01/01/2011, , , , McGraw-Hill Education - Europe

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Principles of Services Marketing - Adrian Palmer
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6th edition. Offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact. , libri, Kartoniert / Broschiert

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Principles of Services Marketing
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ID: 282028819adb90b3a4495b779012b0be

Binding:Taschenbuch,Edition:6. Auflage.,Label:Mcgraw-Hill Publ.Comp.,Publisher:Mcgraw-Hill Publ.Comp.,NumberOfItems:10,PackageQuantity:1,medium:Taschenbuch,numberOfPages:368,publicationDate:2011-01-01,ISBN:0077129512 Taschenbuch, Mcgraw-Hill Publ.Comp.

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Principles of Services Marketing - new book

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Details of the book
Principles of Services Marketing
Author:

Palmer, Adrian

Title:

Principles of Services Marketing

ISBN:

9780077129514

6th edition. Offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact.

Details of the book - Principles of Services Marketing


EAN (ISBN-13): 9780077129514
ISBN (ISBN-10): 0077129512
Hardcover
Publishing year: 2011
Publisher: Mcgraw-Hill Publ.Comp.
Weight: 1,133 kg
Language: eng/Englisch

Book in our database since 01.06.2009 03:08:48
Book found last time on 06.09.2016 15:12:10
ISBN/EAN: 9780077129514

ISBN - alternate spelling:
0-07-712951-2, 978-0-07-712951-4

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