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Marketing Management: A Strategic Decision-Making Approach - John Mullins, Orville Walker, Jr., Harper Boyd
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John Mullins, Orville Walker, Jr., Harper Boyd:

Marketing Management: A Strategic Decision-Making Approach - Paperback

ISBN: 0073381160

[SR: 316420], Paperback, [EAN: 9780073381169], McGraw-Hill/Irwin, McGraw-Hill/Irwin, Book, [PU: McGraw-Hill/Irwin], McGraw-Hill/Irwin, The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspecti, 2679, Decision-Making & Problem Solving, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 21, Reference, 11444, Almanacs & Yearbooks, 11448, Atlases & Maps, 2572, Careers, 11626, Catalogs & Directories, 11472, Consumer Guides, 11475, Dictionaries & Thesauruses, 11713, Encyclopedias & Subject Guides, 11823, English as a Second Language, 11761, Etiquette, 11773, Foreign Language Study & Reference, 11880, Genealogy, 11902, Quotations, 8975382011, Survival & Emergency Preparedness, 5267710011, Test Preparation, 11970, Words, Language & Grammar, 5267707011, Writing, Research & Publishing Guides, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Marketing Management: A Strategic Decision-Making Approach - John Mullins, Orville Walker, Jr., Harper Boyd
book is out-of-stock
(*)

John Mullins, Orville Walker, Jr., Harper Boyd:

Marketing Management: A Strategic Decision-Making Approach - Paperback

ISBN: 0073381160

[SR: 316420], Paperback, [EAN: 9780073381169], McGraw-Hill/Irwin, McGraw-Hill/Irwin, Book, [PU: McGraw-Hill/Irwin], McGraw-Hill/Irwin, The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspecti, 2679, Decision-Making & Problem Solving, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2702, Marketing, 2703, Direct, 2705, Global, 2706, Industrial, 2707, Multilevel, 2708, Product Management, 2709, Research, 2710, Telemarketing, 3563, Web Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 21, Reference, 11444, Almanacs & Yearbooks, 11448, Atlases & Maps, 2572, Careers, 11626, Catalogs & Directories, 11472, Consumer Guides, 11475, Dictionaries & Thesauruses, 11713, Encyclopedias & Subject Guides, 11823, English as a Second Language, 11761, Etiquette, 11773, Foreign Language Study & Reference, 11880, Genealogy, 11902, Quotations, 8975382011, Survival & Emergency Preparedness, 5267710011, Test Preparation, 11970, Words, Language & Grammar, 5267707011, Writing, Research & Publishing Guides, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Marketing Management: A Strategic Decision-Making Approach - John Mullins; Orville Walker; Jr., Harper Boyd
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Marketing Management: A Strategic Decision-Making Approach - used book

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The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives. business and finance,business and investing,education and reference,management,management and leadership,marketing,marketing and sales,sales and selling,textbooks Marketing & Sales, McGraw-Hill/Irwin

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Marketing Management: A Strategic Decision-Making Approach - John Mullins, Orville Walker, Jr.,Harper Boyd
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Marketing Management: A Strategic Decision-Making Approach - John Mullins, Orville Walker, Jr.,Harper Boyd
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Details of the book
Marketing Management: A Strategic Decision-Making Approach
Author:

Mullins, John W.; Walker, Orville C. , Jr.

Title:

Marketing Management: A Strategic Decision-Making Approach

ISBN:

9780073381169

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

Details of the book - Marketing Management: A Strategic Decision-Making Approach


EAN (ISBN-13): 9780073381169
ISBN (ISBN-10): 0073381160
Paperback
Publishing year: 2009
Publisher: MCGRAW HILL BOOK CO
551 Pages
Weight: 1,007 kg
Language: eng/Englisch

Book in our database since 01.12.2008 17:55:41
Book found last time on 10.07.2016 12:51:35
ISBN/EAN: 9780073381169

ISBN - alternate spelling:
0-07-338116-0, 978-0-07-338116-9

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