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Marketing Strategy: A Decision Focused Approach - Orville Walker; John Mullins; Jr., Harper Boyd
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Orville Walker; John Mullins; Jr., Harper Boyd:
Marketing Strategy: A Decision Focused Approach - used book

ISBN: 0073381152

ID: 6760182

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. business,business and finance,business and investing,economics,education and reference,management,management and leadership,marketing,marketing and sales,research Marketing & Sales, McGraw-Hill/Irwin

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Marketing Strategy: A Decision Focused Approach - Orville Walker; John Mullins; Jr., Harper Boyd
book is out-of-stock
(*)
Orville Walker; John Mullins; Jr., Harper Boyd:
Marketing Strategy: A Decision Focused Approach - used book

ISBN: 0073381152

ID: 6760182

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. business and finance,business and investing,education and reference,management,management and leadership,marketing,marketing and sales,research,textbooks Marketing & Sales, McGraw-Hill/Irwin

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Marketing Strategy: A Decision-Focused Approach - Walker, Orville C., Jr. / Mullins, John W.
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Walker, Orville C., Jr. / Mullins, John W.:
Marketing Strategy: A Decision-Focused Approach - used book

ISBN: 9780073381152

ID: 273522

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. Marketing Strategy: A Decision-Focused Approach Walker, Orville C., Jr. / Mullins, John W., Irwin/McGraw-Hill

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Marketing Strategy
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Marketing Strategy - used book

ISBN: 9780073381152

ID: 9780073381152Rent125

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. Media > Books, McGraw-Hill

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Marketing Strategy: A Decision-Focused Approach
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Marketing Strategy: A Decision-Focused Approach - used book

2010, ISBN: 9780073381152

ID: 27dadd9d8665440919a0bae2206f055c

Binding:Taschenbuch,Edition:0007,Label:Mcgraw Hill Book Co,Publisher:Mcgraw Hill Book Co,NumberOfItems:1,PackageQuantity:1,medium:Taschenbuch,numberOfPages:352,publicationDate:2010-02-17,authors:Walker, Orville C. , Jr.,Mullins, John W.,ISBN:0073381152 Taschenbuch, Mcgraw Hill Book Co

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Details of the book
Marketing Strategy: A Decision-Focused Approach
Author:

Walker, Orville C. , Jr.; Mullins, John W.

Title:

Marketing Strategy: A Decision-Focused Approach

ISBN:

Marketing Strategy 7/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketings cross/inter-functional relationships. The books strategic decision making remains the key strength of this text while separating itself from all the competitors. The 7th edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Details of the book - Marketing Strategy: A Decision-Focused Approach


EAN (ISBN-13): 9780073381152
ISBN (ISBN-10): 0073381152
Paperback
Publishing year: 2010
Publisher: MCGRAW HILL BOOK CO
352 Pages
Weight: 0,635 kg
Language: eng/Englisch

Book in our database since 25.04.2011 04:23:31
Book found last time on 04.04.2017 12:16:56
ISBN/EAN: 9780073381152

ISBN - alternate spelling:
0-07-338115-2, 978-0-07-338115-2


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