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Contemporary Advertising - Arens, William F. Weigold, Michael F. Arens, Christian
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Arens, William F. Weigold, Michael F. Arens, Christian:

Contemporary Advertising - hardcover

2008, ISBN: 9780073381077

McGraw-Hill Education - Europe, Gebundene Ausgabe, Auflage: 12 Rev ed, 736 Seiten, Publiziert: 2008-10-24T00:00:01Z, Produktgruppe: Buch, 4.05 kg, Management, Business & Karriere, Kategor… More...

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Contemporary Advertising - Arens, William F. Weigold, Michael F. Arens, Christian
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Arens, William F. Weigold, Michael F. Arens, Christian:

Contemporary Advertising - hardcover

2008, ISBN: 9780073381077

McGraw-Hill Education - Europe, Gebundene Ausgabe, Auflage: 12 Rev ed, 736 Seiten, Publiziert: 2008-10-24T00:00:01Z, Produktgruppe: Buch, 4.05 kg, Management, Business & Karriere, Kategor… More...

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Contemporary Advertising - Arens, William F. Weigold, Michael F. Arens, Christian
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Arens, William F. Weigold, Michael F. Arens, Christian:
Contemporary Advertising - hardcover

2008

ISBN: 9780073381077

McGraw-Hill Education - Europe, Gebundene Ausgabe, Auflage: 12 Rev ed, 736 Seiten, Publiziert: 2008-10-24T00:00:01Z, Produktgruppe: Buch, 4.05 kg, Management, Business & Karriere, Kategor… More...

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Contemporary Advertising - Arens, William F. Weigold, Michael F. Arens, Christian
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Arens, William F. Weigold, Michael F. Arens, Christian:
Contemporary Advertising - hardcover

2008, ISBN: 9780073381077

McGraw-Hill Education - Europe, Gebundene Ausgabe, Auflage: 12 Rev ed, 736 Seiten, Publiziert: 2008-10-24T00:00:01Z, Produktgruppe: Buch, 4.05 kg, Management, Business & Karriere, Kategor… More...

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Contemporary Advertising - Arens, William F. Weigold, Michael F. Arens, Christian
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Arens, William F. Weigold, Michael F. Arens, Christian:
Contemporary Advertising - hardcover

2008, ISBN: 9780073381077

McGraw-Hill Education - Europe, Gebundene Ausgabe, Auflage: 12 Rev ed, 736 Seiten, Publiziert: 2008-10-24T00:00:01Z, Produktgruppe: Buch, 4.05 kg, Management, Business & Karriere, Kategor… More...

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Details of the book
Contemporary Advertising
Author:
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ISBN:

9780073381077


"Contemporary Advertising, 12/e" is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Details of the book - Contemporary Advertising


EAN (ISBN-13): 9780073381077
ISBN (ISBN-10): 0073381071
Hardcover
Publishing year: 2008
Publisher: McGraw-Hill Education - Europe
724 Pages
Weight: 1,814 kg
Language: eng/Englisch

Book in our database since 2008-09-18T03:13:58-04:00 (New York)
Detail page last modified on 2024-01-23T08:46:31-05:00 (New York)
ISBN/EAN: 9780073381077

ISBN - alternate spelling:
0-07-338107-1, 978-0-07-338107-7
Alternate spelling and related search-keywords:
Book author: weigold, william arens, christian, michael
Book title: contemporary advertising, arens

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