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Global Marketing : Foreign Entry, Local Marketing, and Global Management - Johny K. Johansson
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Johny K. Johansson:
Global Marketing : Foreign Entry, Local Marketing, and Global Management - used book

ISBN: 0073381012

ID: 6165310

Johansson?s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that ?there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global context. business and finance,business and investing,education and reference,global,international business,marketing,marketing and sales,multilevel,textbooks Marketing & Sales, McGraw-Hill Higher Education

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Global Marketing: Foreign Entry, Local Marketing, and Global Management - Johny K. Johansson
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Johny K. Johansson:
Global Marketing: Foreign Entry, Local Marketing, and Global Management - hardcover

ISBN: 0073381012

[SR: 1528151], Gebundene Ausgabe, [EAN: 9780073381015], Mcgraw-Hill Higher Education, Mcgraw-Hill Higher Education, Book, [PU: Mcgraw-Hill Higher Education], Mcgraw-Hill Higher Education, 58302011, Management, 58298011, Management & Führung, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58288011, Weltweit, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58323011, Multilevel, 58319011, Marketing, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher

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Global Marketing: Foreign Entry, Local Marketing, and Global Management
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Global Marketing: Foreign Entry, Local Marketing, and Global Management - hardcover

2008, ISBN: 9780073381015

ID: 5680437d764782c5020acbb88580acf7

Binding:Gebundene Ausgabe,Edition:5,Label:Mcgraw-Hill Higher Education,Publisher:Mcgraw-Hill Higher Education,PackageQuantity:1,medium:Gebundene Ausgabe,numberOfPages:662,publicationDate:2008-11-29,authors:Johansson, Johny K.,languages:english,ISBN:0073381012 Gebundene Ausgabe, Mcgraw-Hill Higher Education

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Global Marketing: Foreign Entry, Local Marketing, and Global Management - Johansson, Johny
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Johansson, Johny:
Global Marketing: Foreign Entry, Local Marketing, and Global Management - hardcover

ISBN: 0073381012

ID: 21190082685

[EAN: 9780073381015], Neubuch, [PU: McGraw-Hill/Irwin], Business & Economics|Exports & Imports, 0073381012 New Condition.

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Global Marketing: Foreign Entry, Local Marketing, and Global Management - Johny K. Johansson
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Johny K. Johansson:
Global Marketing: Foreign Entry, Local Marketing, and Global Management - used book

ISBN: 9780073381015

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Details of the book
Global Marketing: Foreign Entry, Local Marketing, and Global Management

Johanssons Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global context.

Details of the book - Global Marketing: Foreign Entry, Local Marketing, and Global Management


EAN (ISBN-13): 9780073381015
ISBN (ISBN-10): 0073381012
Hardcover
Publishing year: 2008
Publisher: MCGRAW HILL BOOK CO
662 Pages
Weight: 1,643 kg
Language: eng/Englisch

Book in our database since 18.12.2008 07:00:14
Book found last time on 11.08.2017 17:38:50
ISBN/EAN: 9780073381015

ISBN - alternate spelling:
0-07-338101-2, 978-0-07-338101-5


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