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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - Marshall Sponder
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Marshall Sponder:
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - new book

ISBN: 9780071768627

ID: 9780071768627

Align Strategy With Metrics Using Social Monitoring Best Practices Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately. Paul Holmes, The Holmes Report Marshall has provided much-needed discipline to our newest marketing frontier a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil. Ryan Rasmussen, VP Research, Z calo Group Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks. W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media. Barry Fleming, Director, Analytics&Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you re applying the right systems and know how to use them. With Social Media Analytics, you ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond up-to-date and leads you well into the future and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics the most in-depth, forward-looking book on the subject. Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics: Align Strategy With Metrics Using Social Monitoring Best Practices Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately. Paul Holmes, The Holmes Report Marshall has provided much-needed discipline to our newest marketing frontier a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil. Ryan Rasmussen, VP Research, Z calo Group Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks. W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media. Barry Fleming, Director, Analytics&Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you re applying the right systems and know how to use them. With Social Media Analytics, you ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond up-to-date and leads you well into the future and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics the most in-depth, forward-looking book on the subject., Mcgraw-Hill Education

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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - Marshall Sponder
book is out-of-stock
(*)
Marshall Sponder:
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - new book

ISBN: 9780071768627

ID: 9780071768627

Align Strategy With Metrics Using Social Monitoring Best Practices“Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.”—Paul Holmes, The Holmes Report“Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.”—Ryan Rasmussen, VP Research, Zócalo Group“Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.”—W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research“Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.”—Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.comAbout the BookPractically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them.With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needsSet up the right processes to achieve your goalsExtract the hidden meaning from all the data you collectQuantify your results and determine ROIFilled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years.Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to th 9780071824491,9780071768627,9780071768290,0071824499,0071768629 Other pricing structure might be available at vitalsource.com., McGraw-Hill Professional

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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - Marshall Sponder
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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - new book

ISBN: 9780071768627

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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics Social-Media-Analytics~~Marshall-Sponder Business>Marketing Strategies>Marketing Strategies NOOK Book (eBook), McGraw-Hill Education

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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - Marshall Sponder
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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics - new book

2011, ISBN: 9780071768627

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Details of the book
Social Media Analytics
Author:

Sponder, Marshall

Title:

Social Media Analytics

ISBN:

Details of the book - Social Media Analytics


EAN (ISBN-13): 9780071768627
Publishing year: 2011
Publisher: McGraw-Hill Education

Book in our database since 10.04.2007 03:09:29
Book found last time on 06.05.2017 07:53:53
ISBN/EAN: 9780071768627

ISBN - alternate spelling:
978-0-07-176862-7


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