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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value - Harry Macdivitt, Mike Wilkinson
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Harry Macdivitt, Mike Wilkinson:
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value - new book

9, ISBN: 9780071768603

ID: 101249780071768603

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more-which is good news for you and your business. Even in today's global market-with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings-you can outsell and outperform the rest using Value A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more-which is good news for you and your business. Even in today's global market-with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings-you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers' wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers-and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers-through marketing, selling, negotiation, and pricing-you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today's more intangible markets-such as consulting services or digital properties like e-books and music files-these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value-and how to communicate it to others-everybody profits. Research, Marketing & Sales, Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value~~ Harry Macdivitt, Mike Wilkinson~~Research~~Marketing & Sales~~9780071768603, en, Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value, Harry Macdivitt, Mike Wilkinson, 9780071768603, McGraw-Hill Education, 09/19/2011, , , , McGraw-Hill Education, 09/19/2011

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Value-Based Pricing: Drive Sales And Boost Your Bottom Line By Creating, Communicating And Capturing Customer Value - McGraw-Hill Education
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McGraw-Hill Education:
Value-Based Pricing: Drive Sales And Boost Your Bottom Line By Creating, Communicating And Capturing Customer Value - new book

2011, ISBN: 9780071768603

ID: 17415044

A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more which is good news for you and your business. Even in today s global market with its aggressive competitors, low-cost. A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more which is good news for you and your business. Even in today s global market with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you: Understand your customers wants and needs Focus on what makes your company different Quantify your differences and build a value-based strategy Communicate your value directly to your customers Now more than ever, it is essential for you to reexamine the reality of the value you offer customers and this step-by-step program shows you how. Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers through marketing, selling, negotiation, and pricing you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today s more intangible markets such as consulting services or digital properties like e-books and music files these value-based strategies are more important than ever. So forget about your old pricing methods based on costs and competition. Once you know your own value and how to communicate it to others everybody profits. eBooks, , Value-Based Pricing: Drive Sales And Boost Your Bottom Line By Creating, Communicating And Capturing Customer Value~~EBook~~9780071768603~~Harry Macdivitt, Mike Wilkinson, , Value-Based Pricing: Drive Sales And Boost Your Bottom Line By Creating, Communicating And Capturing Customer Value, Harry Macdivitt, 9780071768603, McGraw-Hill Education, 09/19/2011, , , , McGraw-Hill Education

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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value - Marshall Sponder
book is out-of-stock
(*)
Marshall Sponder:
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value - new book

ISBN: 9780071768603

ID: 9780071768603

A Groundbreaking Pricing Model for the New Business LandscapeWhy would any customer choose Brand X over Brand Y, regardless of price? In a word: Value.When customers feel they are getting good value from your product or service, they are more than happy to pay more which is good news for you and your business. Even in today s global market with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and selling helps you:Understand your customers wants and needsFocus on what makes your company differentQuantify your differences and build a value-based strategyCommunicate your value directly to your customersNow more than ever, it is essential for you to reexamine the reality of the value you offer customers and this step-by-step program shows you how.Developed by global consultants Harry Macdivitt and Mike Wilkinson, Value-Based Pricing identifies three basic elements of the Value Triad: revenue gain, cost reduction, and emotional contribution. By delivering these core values to your customers through marketing, selling, negotiation, and pricing you can expect an increase in profits, productivity, and consumer goodwill. These are the same value-based strategies used by major companies such as Philips, Alstom, Siemens, and Virgin Mobile. And when it comes to today s more intangible markets such as consulting services or digital properties like e-books and music files these value-based strategies are more important than ever.So forget about your old pricing methods based on costs and competition. Once you know your own value and how to communicate it to others everybody profits.; EPUB \ Marshall Sponder; Business,Finance and Law > Business & management > Management & management techniques > Management o, McGraw-Hill Education

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Value-Based Pricing - Macdivitt, Harry;Wilkinson,  Mike
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Macdivitt, Harry;Wilkinson, Mike:
Value-Based Pricing - new book

ISBN: 9780071768603

ID: 9780071768603

Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value, Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value, [KW: BUSINESS ECONOMICS MARKETING - RESEARCH ,BUSINESS ECONOMICS , MARKETING , GENERAL ,BUSINESS , ECONOMICS , FINANCE ,EPUB] BUSINESS ECONOMICS MARKETING - RESEARCH ,BUSINESS ECONOMICS , MARKETING , GENERAL ,BUSINESS , ECONOMICS , FINANCE ,EPUB, [PU: McGraw Hill]

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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value - Harry Macdivitt, Mike Wilkinson
book is out-of-stock
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Harry Macdivitt, Mike Wilkinson:
Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value - new book

ISBN: 9780071768603

Harry Macdivitt, Mike Wilkinson,NOOK Book (eBook), Edition: 1, English-language edition,Pub by McGraw-Hill Education EBooks Books ~~ Business & Economics~~ Marketing ~~ General Value-based-Pricing~~Harry-Macdivitt McGraw-Hill Education

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