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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition by Clarke L. Caywood - Clarke L. Caywood
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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition by Clarke L. Caywood - used book

ISBN: 9780071767460

The Definitive Guide to PR and Communications--updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, "… More...

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition by Clarke L. Caywood - Clarke L. Caywood
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Clarke L. Caywood:

The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition by Clarke L. Caywood - used book

ISBN: 9780071767460

The Definitive Guide to PR and Communications--updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, "… More...

used in stock. Shipping costs:zzgl. Versandkosten., plus shipping costs
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The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E Clarke Caywood Author
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The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E Clarke Caywood Author - new book

ISBN: 9780071767460

Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications “The second edition of the Handbook of Strategic Public Relations and Integrated Market… More...

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The Handbook of Strategic Public Relations and Integrated Communications - Caywood, Clarke L.
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Caywood, Clarke L.:
The Handbook of Strategic Public Relations and Integrated Communications - hardcover

2011, ISBN: 9780071767460

McGraw-Hill Education Ltd, Gebundene Ausgabe, Auflage: 2. 904 Seiten, Publiziert: 2011-12-28T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 9780071767460, 3.9 kg, Recht, Kategorien, Büch… More...

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Caywood, Clarke:
The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition - used book

ISBN: 9780071767460

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The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E Clarke Caywood Author

This is the definitive guide to PR and Communications - updated with the newest social media and brand-reputation tools and techniques. The most authoritative, comprehensive resource of its kind, "The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition", is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications - research, history, law and ethics; Stakeholder Leadership in Public Relations - crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities; Current and Continuing Issues in Public Relations - business sustainability, environmental communications, and reputation and brand management; and, Industries and Organizations: Business-to-Consumer and Business-to-Business - automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy. Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry - developing issues, trends and roles of public relations and integrated communications. Use "The Handbook of Strategic Public Relations and Integrated Marketing Communications" to position your company, your brand and yourself for success for many years to come. Praise for "The Handbook of Strategic Public Relations and Integrated Marketing Communications": "The second edition of the Handbook of Strategic Public R

Details of the book - The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E Clarke Caywood Author


EAN (ISBN-13): 9780071767460
ISBN (ISBN-10): 0071767460
Hardcover
Paperback
Publishing year: 2012
Publisher: McGraw Hill LLC Core >2 >T
904 Pages
Weight: 1,774 kg
Language: Englisch

Book in our database since 2009-12-20T18:00:50-05:00 (New York)
Detail page last modified on 2024-03-09T18:31:54-05:00 (New York)
ISBN/EAN: 9780071767460

ISBN - alternate spelling:
0-07-176746-0, 978-0-07-176746-0
Alternate spelling and related search-keywords:
Book author: clarke, caywood, cay, mcgraw hill education, philip kotler, ostrander, future press
Book title: communications, the handbook public relations, strategic marketing, public going, the business communication handbook


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