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Capturing New Markets: How Smart Companies Create Opportunities Others Don`t - Stephen Wunker
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Stephen Wunker:
Capturing New Markets: How Smart Companies Create Opportunities Others Don`t - used book

ISBN: 9780071767446

ID: INF1000861879

Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don`t yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. Capturing New Markets: How Smart Companies Create Opportunities Others Don`t: Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don`t yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. Business / Economics / Finance BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Marketing / General, Mcgraw Hill Book Co

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Gebundene Ausgabe, Englisch, Gebraucht Shipping costs:2,50 EUR DHL-Versand, ab 20 EUR Versandkostenfrei in Deutschland, , DE., plus shipping costs
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Capturing New Markets: How Smart Companies Create Opportunities Others Don't - Stephen Wunker
book is out-of-stock
(*)
Stephen Wunker:
Capturing New Markets: How Smart Companies Create Opportunities Others Don't - used book

2011, ISBN: 0071767444

ID: 18555356273

[EAN: 9780071767446], [SC: 0.0], [PU: Mcgraw Hill Book Co], BUSINESS / ECONOMICS FINANCE; & MANAGEMENT; MARKETING GENERAL, Neu NEU & OVP - Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don't yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. 260 pp. Englisch

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(*) Book out-of-stock means that the book is currently not available at any of the associated platforms we search.
Capturing New Markets: How Smart Companies Create Opportunities Others Don't - Stephen Wunker
book is out-of-stock
(*)
Stephen Wunker:
Capturing New Markets: How Smart Companies Create Opportunities Others Don't - used book

2011, ISBN: 0071767444

ID: 18555356273

[EAN: 9780071767446], [PU: Mcgraw Hill Book Co], BUSINESS / ECONOMICS FINANCE; & MANAGEMENT; MARKETING GENERAL, Neu NEU & OVP - Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don't yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. 260 pp. Englisch

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Rheinberg-Buch, Bergisch Gladbach, Germany [53870650] [Rating: 5 (von 5)]
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Capturing New Markets: How Smart Companies Create Opportunities Others Don't - Wunker, Stephen
book is out-of-stock
(*)
Wunker, Stephen:
Capturing New Markets: How Smart Companies Create Opportunities Others Don't - used book

ISBN: 9780071767446

ID: 12718423

Create and dominate new markets to escape commoditization and spur business growth New markets are your best shot at growth, but to win them you'll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, "Capturing New Markets" upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You'll learn how to: Leverage new markets to turbo charge your company's growth engineSpot opportunities to create new marketsAssess the growth prospects and viability of markets that don't yet existTarget a new market's first customersChoose between two major alternatives to sales channelsTime market entry to be either a first mover or a fast followerTackle emerging markets profitablyEnable large companies to approach new markets nimblyCatalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, "Capturing New Markets" shows how to beat the odds and grow in any economy. Capturing New Markets: How Smart Companies Create Opportunities Others Don't Wunker, Stephen, McGraw-Hill

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Capturing New Markets: How Smart Companies Create Opportunities Others Don't - Stephen Wunker
book is out-of-stock
(*)
Stephen Wunker:
Capturing New Markets: How Smart Companies Create Opportunities Others Don't - hardcover

ISBN: 0071767444

ID: 9780071767446

Create and dominate new markets to escape commoditization and spur business growth! New markets are your best shot at growth, but to win them you ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully. Combining a fast-moving narrative with practical insight, Capturing New Markets upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You ll learn how to: Leverage new markets to turbo charge your company s growth engine Spot opportunities to create new markets Assess the growth prospects and viability of markets that don't yet exist Target a new market s first customers Choose between two major alternatives to sales channels Time market entry to be either a first mover or a fast follower Tackle emerging markets profitably Enable large companies to approach new markets nimbly Catalyze the growth of new markets through public policy Through more than 150 examples, ranging from Roman Egypt to current headlines, Capturing New Markets shows how to beat the odds and grow in any economy. HC/Wirtschaft/Werbung, Marketing[PU:Mcgraw-Hill Publ.Comp.], [PU: McGraw Hill]

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Details of the book
Capturing New Markets: How Smart Companies Create Opportunities Others Don't
Author:

Wunker, Stephen

Title:

Capturing New Markets: How Smart Companies Create Opportunities Others Don't

ISBN:

Advance tactics and strategies for pioneering new markets

Details of the book - Capturing New Markets: How Smart Companies Create Opportunities Others Don't


EAN (ISBN-13): 9780071767446
ISBN (ISBN-10): 0071767444
Hardcover
Publishing year: 2011
Publisher: Mcgraw-Hill Publ.Comp.
260 Pages
Weight: 0,551 kg
Language: Englisch

Book in our database since 03.01.2008 05:02:51
Book found last time on 21.07.2017 09:13:06
ISBN/EAN: 9780071767446

ISBN - alternate spelling:
0-07-176744-4, 978-0-07-176744-6


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