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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark, Carol Pearson, Carol S. Pearson
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Margaret Mark, Carol Pearson, Carol S. Pearson:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - hardcover

ISBN: 0071364153

[SR: 40589], Hardcover, [EAN: 9780071364157], McGraw-Hill Education, McGraw-Hill Education, Book, [PU: McGraw-Hill Education], McGraw-Hill Education, A brand’s meaning―how it resonates in the public heart and mind―is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to susta, 2542, Company Profiles, 2538, Biography & History, 3, Business & Money, 1000, Subjects, 283155, Books, 2675, Management & Leadership, 2735, Business Ethics, 2678, Consolidation & Merger, 10020709011, Corporate Governance, 2679, Decision-Making & Problem Solving, 16244401, Distribution & Warehouse Management, 2680, Industrial, 2648, Information Management, 2682, Leadership, 2683, Management, 2684, Management Science, 10020710011, Mentoring & Coaching, 2685, Motivational, 2686, Negotiating, 2689, Planning & Forecasting, 2690, Pricing, 2691, Production & Operations, 271578011, Project Management, 10020711011, Quality Control & Management, 2553, Strategy & Competition, 2694, Systems & Planning, 2697, Training, 3, Business & Money, 1000, Subjects, 283155, Books, 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2708, Product Management, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2745, Entrepreneurship, 2741, Small Business & Entrepreneurship, 3, Business & Money, 1000, Subjects, 283155, Books, 11232, Social Sciences, 3048861, Children's Studies, 13022421, Communication & Media Studies, 11005, Criminology, 11244, Customs & Traditions, 11247, Demography, 10555, Disaster Relief, 11251, Emigration & Immigration, 11256, Folklore & Mythology, 11258, Gender Studies, 11270, Gerontology, 10775, Holidays, 11272, Human Geography, 69845, Library & Information Science, 11986, Linguistics, 11274, Methodology, 16233621, Museum Studies & Museology, 11276, Philanthropy & Charity, 4556, Popular Culture, 11280, Pornography, 10576, Poverty, 11282, Reference, 11284, Research, 11286, Social Work, 11298, Specific Demographics, 11324, Urban Planning & Development, 3825161, Violence in Society, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark, Carol Pearson, Carol S. Pearson
book is out-of-stock
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Margaret Mark, Carol Pearson, Carol S. Pearson:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - hardcover

ISBN: 0071364153

[SR: 40589], Hardcover, [EAN: 9780071364157], McGraw-Hill Education, McGraw-Hill Education, Book, [PU: McGraw-Hill Education], McGraw-Hill Education, A brand’s meaning―how it resonates in the public heart and mind―is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to susta, 2542, Company Profiles, 2538, Biography & History, 3, Business & Money, 1000, Subjects, 283155, Books, 2675, Management & Leadership, 2735, Business Ethics, 2678, Consolidation & Merger, 10020709011, Corporate Governance, 2679, Decision-Making & Problem Solving, 16244401, Distribution & Warehouse Management, 2680, Industrial, 2648, Information Management, 2682, Leadership, 2683, Management, 2684, Management Science, 10020710011, Mentoring & Coaching, 2685, Motivational, 2686, Negotiating, 2689, Planning & Forecasting, 2690, Pricing, 2691, Production & Operations, 271578011, Project Management, 10020711011, Quality Control & Management, 2553, Strategy & Competition, 2694, Systems & Planning, 2697, Training, 3, Business & Money, 1000, Subjects, 283155, Books, 2699, Advertising, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2708, Product Management, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2745, Entrepreneurship, 2741, Small Business & Entrepreneurship, 3, Business & Money, 1000, Subjects, 283155, Books, 11232, Social Sciences, 3048861, Children's Studies, 13022421, Communication & Media Studies, 11005, Criminology, 11244, Customs & Traditions, 11247, Demography, 10555, Disaster Relief, 11251, Emigration & Immigration, 11256, Folklore & Mythology, 11258, Gender Studies, 11270, Gerontology, 10775, Holidays, 11272, Human Geography, 69845, Library & Information Science, 11986, Linguistics, 11274, Methodology, 16233621, Museum Studies & Museology, 11276, Philanthropy & Charity, 4556, Popular Culture, 11280, Pornography, 10576, Poverty, 11282, Reference, 11284, Research, 11286, Social Work, 11298, Specific Demographics, 11324, Urban Planning & Development, 3825161, Violence in Society, 3377866011, Politics & Social Sciences, 1000, Subjects, 283155, Books

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark, Carol S. Pearson
book is out-of-stock
(*)
Margaret Mark, Carol S. Pearson:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - hardcover

2001, ISBN: 0071364153

[SR: 26131], Hardcover, [EAN: 9780071364157], McGraw-Hill Professional, McGraw-Hill Professional, Book, [PU: McGraw-Hill Professional], 2001-02-01, McGraw-Hill Professional, The Hero and the Outlaw Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Full description, 659900, Business & Economic History, 659886, Biographies & Histories, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659898, Company Histories, 659886, Biographies & Histories, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268313, Teams, 659930, Management Skills, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268150, Strategy, 268290, Management, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268315, Advertising, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 659960, Brands & Corporate Identity, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 268324, Product Management, 268314, Sales & Marketing, 68, Business, Finance & Law, 1025612, Subjects, 266239, Books, 276403, Social, 496518, Social & Developmental Psychology, 276348, Psychology & Psychiatry, 74, Health, Family & Lifestyle, 1025612, Subjects, 266239, Books, 276411, Social Sciences, 276412, Anthropology, 276416, Archaeology, 275700, Communication Studies, 496674, Cultural Studies, 496706, Discrimination & Racism, 276458, Gender Studies, 276466, Gerontology, 496654, Human Geography, 276303, Law & Disorder, 496786, Linguistics, 496644, Methodology & Research, 276533, Multicultural Studies, 276472, Reference, 276482, Social Issues, 276522, Sociology, 496662, Urban & Rural Planning, 276588, Women's Studies, 60, Society, Politics & Philosophy, 1025612, Subjects, 266239, Books

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark, Carol S. Pearson
book is out-of-stock
(*)
Margaret Mark, Carol S. Pearson:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - hardcover

ISBN: 0071364153

[SR: 28470], Gebundene Ausgabe, [EAN: 9780071364157], Mcgraw-Hill Education - Europe, Mcgraw-Hill Education - Europe, Book, [PU: Mcgraw-Hill Education - Europe], Mcgraw-Hill Education - Europe, The Hero and the Outlaw Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. Full description, 58174011, Biographien & Geschichte, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58317011, Werbung, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 58319011, Marketing, 1322114031, Direkt, 58325011, Forschung, 1322115031, Industriell, 58323011, Multilevel, 1322116031, Produktmanagement, 1322117031, Telemarketing, 58278011, Web Marketing, 58288011, Weltweit, 58316011, Marketing & Verkauf, 58173011, Business, Karriere & Geld, 54071011, Genres, 52044011, Fremdsprachige Bücher, 69108011, Sozialwissenschaften, 69109011, Anthropologie, 56779011, Archäologie, 69165011, Besondere Gruppen, 69180011, Bibliotheks- & Informationswissenschaften, 69119011, Bräuche & Traditionen, 1321878031, Demographie, 65292011, Diskriminierung & Rassismus, 1321879031, Emigration & Immigration, 69122011, Folklore & Mythologie, 69135011, Forschung, 69123011, Frauen- & Geschlechterforschung, 69129011, Gerontologie, 69178011, Gewalt in der Gesellschaft, 69130011, Humangeographie, 69177011, Kindheitsforschung, 69272011, Linguistik, 69179011, Medienwissenschaften, 1321880031, Methodik, 1321881031, Nachschlagewerke, 69132011, Philanthropie & Wohltätigkeit, 69214011, Philosophie, 69216011, Politikwissenschaften, 64591011, Popkultur, 69133011, Pornographie, 69136011, Sozialarbeit, 69137011, Soziologie, 69176011, Statistik, 69028011, Sachbücher, 54071011, Genres, 52044011, Fremdsprachige Bücher

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Mark, Margaret; Pearson, Carol; Pearson, Carol S.
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Mark, Margaret; Pearson, Carol; Pearson, Carol S.:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - hardcover

2001, ISBN: 0071364153

ID: 9780071364157

Hardcover Gebundene Ausgabe gebraucht; gut, [PU:McGraw-Hill Education]

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Details of the book
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Author:

Mark, Margaret; Pearson, Carol S.; Mark Margaret

Title:

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

ISBN:

A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Details of the book - The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes


EAN (ISBN-13): 9780071364157
ISBN (ISBN-10): 0071364153
Hardcover
Paperback
Publishing year: 2001
Publisher: MCGRAW HILL BOOK CO
384 Pages
Weight: 0,744 kg
Language: eng/Englisch

Book in our database since 27.04.2007 00:13:42
Book found last time on 17.05.2017 14:47:33
ISBN/EAN: 9780071364157

ISBN - alternate spelling:
0-07-136415-3, 978-0-07-136415-7


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