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The CRM Pocketbook (Management Pocketbook Series) - David Alexander, David Turner
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David Alexander, David Turner:
The CRM Pocketbook (Management Pocketbook Series) - Paperback

ISBN: 1870471970

[SR: 9133043], Paperback, [EAN: 9781870471978], Management Pocket Books, Management Pocket Books, Book, [PU: Management Pocket Books], Management Pocket Books, Meeting the right customers' needs profitably is busnesses' biggest challenge. With customer choice wider now that it has ever been, not least because of the emergence of the World Wide Web and other new technologies, competition is fiercer and pressure on margins greater than ever. The need to build long-term customer relationships that are profitable is paramount. Customer relationship management (CRM) seeks to organise a business around its customers. This book describes customer relationship management and explains why businesses are employing it. This book describes customer relationship management and explains why businesses are embracing it. It looks at the increasingly complex nature of customer-supplier relationships and demonstrates how to calculate customer life-time values. Subsequent chapters deal with relationship marketing, technology and business processes in support of CRM, CRM in a business-to-business environment, and the implementation of CRM. It concludes with 10 top tips., 2635, Customer Relations, 355561011, Processes & Infrastructure, 3, Business & Money, 1000, Subjects, 283155, Books, 4645, Exercise & Fitness, 282945, Ab Workouts, 4646, Aerobics, 282937, For Children, 282938, For the Aging, 282946, Hip & Thigh Workouts, 282940, Injuries & Rehabilitation, 282939, Injury Prevention, 282934, Pilates, 282935, Pregnancy, 282947, Quick Workouts, 4650, Stretching, 282942, Swimming, 282936, Tai Chi & Qi Gong, 282943, Triathlons, 4651, Walking, 16642, Weight Training, 4653, Yoga, 16587, Running & Jogging, 10, Health, Fitness & Dieting, 1000, Subjects, 283155, Books, 468220, Business & Finance, 491564, Accounting, 684243011, Banking, 491578, Business Communication, 684244011, Business Development, 491580, Business Ethics, 491506, Business Law, 491584, Economics, 684245011, Entrepreneurship, 491594, Finance, 491602, Human Resources, 684246011, International Business, 684247011, Investments & Securities, 684248011, Management, 491624, Marketing, 684249011, Real Estate, 684250011, Sales, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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The CRM Pocketbook (Management Pocketbook Series) - David Alexander, David Turner
book is out-of-stock
(*)
David Alexander, David Turner:
The CRM Pocketbook (Management Pocketbook Series) - Paperback

ISBN: 1870471970

[SR: 9133043], Paperback, [EAN: 9781870471978], Management Pocket Books, Management Pocket Books, Book, [PU: Management Pocket Books], Management Pocket Books, Meeting the right customers' needs profitably is busnesses' biggest challenge. With customer choice wider now that it has ever been, not least because of the emergence of the World Wide Web and other new technologies, competition is fiercer and pressure on margins greater than ever. The need to build long-term customer relationships that are profitable is paramount. Customer relationship management (CRM) seeks to organise a business around its customers. This book describes customer relationship management and explains why businesses are employing it. This book describes customer relationship management and explains why businesses are embracing it. It looks at the increasingly complex nature of customer-supplier relationships and demonstrates how to calculate customer life-time values. Subsequent chapters deal with relationship marketing, technology and business processes in support of CRM, CRM in a business-to-business environment, and the implementation of CRM. It concludes with 10 top tips., 2635, Customer Relations, 355561011, Processes & Infrastructure, 3, Business & Money, 1000, Subjects, 283155, Books, 4645, Exercise & Fitness, 282945, Ab Workouts, 4646, Aerobics, 282937, For Children, 282938, For the Aging, 282946, Hip & Thigh Workouts, 282940, Injuries & Rehabilitation, 282939, Injury Prevention, 282934, Pilates, 282935, Pregnancy, 282947, Quick Workouts, 4650, Stretching, 282942, Swimming, 282936, Tai Chi & Qi Gong, 282943, Triathlons, 4651, Walking, 16642, Weight Training, 4653, Yoga, 16587, Running & Jogging, 10, Health, Fitness & Dieting, 1000, Subjects, 283155, Books, 468220, Business & Finance, 491564, Accounting, 684243011, Banking, 491578, Business Communication, 684244011, Business Development, 491580, Business Ethics, 491506, Business Law, 491584, Economics, 684245011, Entrepreneurship, 491594, Finance, 491602, Human Resources, 684246011, International Business, 684247011, Investments & Securities, 684248011, Management, 491624, Marketing, 684249011, Real Estate, 684250011, Sales, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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The CRM Pocketbook (Management Pocketbook Series) - Alexander, David, Turner, David
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Alexander, David, Turner, David:
The CRM Pocketbook (Management Pocketbook Series) - used book

2002, ISBN: 1870471970

ID: 18297735478

[EAN: 9781870471978], Gebraucht, sehr guter Zustand, [PU: Management Pocket Books], Business & Economics|Customer Service, Ships from the UK. Former Library book. Great condition for a used book! Minimal wear.

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The CRM Pocketbook (Management Pocketbook Series) - Alexander, David; Turner, David
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Alexander, David; Turner, David:
The CRM Pocketbook (Management Pocketbook Series) - Paperback

ISBN: 9781870471978

ID: 910878479

Management Pocket Books. PAPERBACK. 1870471970 . Fine., Management Pocket Books

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S N Books Ltd
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The C.R.M. Pocketbook (The Pocketbook) - David Alexander
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David Alexander:
The C.R.M. Pocketbook (The Pocketbook) - Paperback

2001, ISBN: 9781870471978

ID: 923935267

Management Pocketbooks, 10/20/2001. Paperback. Used; Good., Management Pocketbooks, 10/20/2001

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Details of the book
C.R.M. Pocketbook

This book describes customer relationship management and explains why businesses are embracing it. It looks at the increasingly complex nature of customer-supplier relationships and demonstrates how to calculate customer life-time values. Subsequent chapters deal with relationship marketing, technology and business processes in support of CRM, CRM in a business-to-business environment, and the implementation of CRM. It concludes with 10 top tips.

Details of the book - C.R.M. Pocketbook


EAN (ISBN-13): 9781870471978
ISBN (ISBN-10): 1870471970
Paperback
Publishing year: 2001
Publisher: MANAGEMENT POCKETBOOKS
Weight: 0,127 kg
Language: eng/Englisch

Book in our database since 06.05.2007 10:45:12
Book found last time on 15.03.2017 10:02:37
ISBN/EAN: 1870471970

ISBN - alternate spelling:
1-870471-97-0, 978-1-870471-97-8


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