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Marketing and Modernity : An Ethnography of Marketing Practice - Marianne Elisabeth Lien
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ISBN: 1859739962

What 200 products can be made from a dead chicken? What should turkey really taste like? How can you make a ready-made meal appear less manufactured? How do you market a "folk-pizza"? Thi… More...

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Marketing and Modernity: An Ethnography of Marketing Practice - Lien, Marianne E.
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Marketing and Modernity: An Ethnography of Marketing Practice - Paperback

ISBN: 9781859739969

[ED: Taschenbuch], [PU: BERG PUBL INC], What 200 products can be made from a dead chicken? What should turkey really taste like? How can you make a ready-made meal appear less manufacture… More...

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Marketing and Modernity: An Ethnography of Marketing Practice (Explorations in Anthropology) - Lien, Marianne E.
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Lien, Marianne E.:
Marketing and Modernity: An Ethnography of Marketing Practice (Explorations in Anthropology) - Paperback

1997

ISBN: 9781859739969

Berg Publishers, Taschenbuch, 316 Seiten, Publiziert: 1997-09-01T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 9781859739969, 0.9 kg, Verkaufsrang: 2933847, Anthropologie, Sozialwissens… More...

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Marketing and Modernity: An Ethnography of Marketing Practice (Explorations in Anthropology) - Lien, Marianne E.
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Lien, Marianne E.:
Marketing and Modernity: An Ethnography of Marketing Practice (Explorations in Anthropology) - Paperback

1997, ISBN: 9781859739969

Berg Publishers, Taschenbuch, 316 Seiten, Publiziert: 1997-09-01T00:00:01Z, Produktgruppe: Book, Hersteller-Nr.: 9781859739969, 0.9 kg, Verkaufsrang: 2933847, Anthropologie, Sozialwissens… More...

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Marketing and Modernity - Marianne E. Lien
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Marianne E. Lien:
Marketing and Modernity - Paperback

ISBN: 9781859739969

Paperback, [PU: Bloomsbury Publishing PLC], This text examines the strategies and struggles of the professionals who are responsible for marketing ready-made food products for a Norwegian… More...

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Details of the book
Marketing and Modernity: An Ethnography of Marketing Practice (Explorations in Anthropology)

What 200 products can be made from a dead chicken? What should turkey really taste like? How can you make a ready-made meal appear less manufactured? How do you market a "folk-pizza"? This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity. Through a detailed description of "everyday-life" in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as "the market," "product," "brand" and "consumer." Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all.

Details of the book - Marketing and Modernity: An Ethnography of Marketing Practice (Explorations in Anthropology)


EAN (ISBN-13): 9781859739969
ISBN (ISBN-10): 1859739962
Hardcover
Paperback
Publishing year: 1997
Publisher: Berg Publishers
256 Pages
Weight: 0,408 kg
Language: eng/Englisch

Book in our database since 2007-05-19T04:55:44-04:00 (New York)
Detail page last modified on 2020-03-21T12:34:07-04:00 (New York)
ISBN/EAN: 1859739962

ISBN - alternate spelling:
1-85973-996-2, 978-1-85973-996-9


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