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Brands: Law, Practice and Precedents - Lawrence, Clive
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Lawrence, Clive:
Brands: Law, Practice and Precedents - hardcover

2008, ISBN: 1846611024, Lieferbar binnen 4-6 Wochen Shipping costs:Versandkostenfrei innerhalb der BRD

ID: 9781846611025

Internationaler Buchtitel. In englischer Sprache. Verlag: Family Law Publications, 543 Seiten, L=249mm, B=160mm, H=33mm, Gew.=1066gr, [GR: I-LE - Legal Reference / Law Profession], [SW: - Law / Commercial / General], Gebunden Brands: Law, Practice and Precedents brings together in one place the principle bodies of UK law which affect creation, management, exploitation, and protection of brands. The book considers, with particular emphasis, the way in which these are used best to fulfill the branding objectives of organizations today. With eight detailed UK precedents, each with full explanatory material, plus case studies, Brands: Law, Practice and Precedents is a highly practical and unique publication. Contents include: what is a brand? --- legal aspects of brands: an overview --- background law --- creation strategies --- management strategies u protection strategies --- valuation and taxation of brands, goodwill, and intellectual property --- brand exploitation. The book also includes a CD-ROM containing the UK precedents.

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Brands - Clive Lawrence
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Clive Lawrence:
Brands - new book

2008, ISBN: 9781846611025

ID: 8725189

Media-Kombination, Sonstige Produkte, [PU: Jordans Ltd]

New book Lehmanns.de
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Details of the book
Brands: Law, Practice and Precedents

Brands: Law, Practice and Precedents brings together in one place the principle bodies of UK law which affect creation, management, exploitation, and protection of brands. The book considers, with particular emphasis, the way in which these are used best to fulfill the branding objectives of organizations today. With eight detailed UK precedents, each with full explanatory material, plus case studies, Brands: Law, Practice and Precedents is a highly practical and unique publication. Contents include: what is a brand? --- legal aspects of brands: an overview --- background law --- creation strategies --- management strategies u protection strategies --- valuation and taxation of brands, goodwill, and intellectual property --- brand exploitation. The book also includes a CD-ROM containing the UK precedents.

Details of the book - Brands: Law, Practice and Precedents


EAN (ISBN-13): 9781846611025
ISBN (ISBN-10): 1846611024
Hardcover
Publishing year: 2008
Publisher: Family Law Publications
543 Pages
Weight: 1,066 kg
Language: eng/Englisch

Book in our database since 08.03.2011 09:04:18
Book found last time on 27.12.2016 14:11:31
ISBN/EAN: 1846611024

ISBN - alternate spelling:
1-84661-102-4, 978-1-84661-102-5


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