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Strategic Affiliate Marketing - Goldschmidt, Simon, Junghagen, Sven, Harris, Uri
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Goldschmidt, Simon, Junghagen, Sven, Harris, Uri:

Strategic Affiliate Marketing - Paperback

2004, ISBN: 9781845420215

Edward Elgar Publishing Ltd, Taschenbuch, 192 Seiten, Publiziert: 2004-09-04T00:00:01Z, Produktgruppe: Buch, 0.29 kg, Online-Marketing, E-Business, Business & Karriere, Kategorien, Bücher… More...

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Strategic Affiliate Marketing - Goldschmidt, Simon, Junghagen, Sven, Harris, Uri
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Goldschmidt, Simon, Junghagen, Sven, Harris, Uri:

Strategic Affiliate Marketing - Paperback

2004, ISBN: 9781845420215

Edward Elgar Publishing Ltd, Taschenbuch, 192 Seiten, Publiziert: 2004-09-04T00:00:01Z, Produktgruppe: Buch, 0.63 kg, Online-Marketing, E-Business, Business & Karriere, Kategorien, Bücher… More...

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Simon Goldschmidt, Sven Junghagen, Uri Harris:
Strategic Affiliate Marketing - Paperback

2004

ISBN: 9781845420215

Paperback, All pages and cover are intact. Possible slightly loose binding, minor highlighting and marginalia, cocked spine or torn dust jacket. Maybe an ex-library copy and not include t… More...

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Simon Goldschmidt:
Strategic Affiliate Marketing - Paperback

2004, ISBN: 1845420217

[EAN: 9781845420215], [PU: Edward Elgar Publishing], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes th… More...

Shipping costs: EUR 2.01 medimops, Berlin, Germany [55410863] [Rating: 5 (von 5)]
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Simon Goldschmidt; Sven Junghagen; Uri Harris:
Strategic Affiliate Marketing - Paperback

2004, ISBN: 9781845420215

Edward Elgar Pub, 2004-09-04. Paperback. Good., Edward Elgar Pub, 2004-09-04, 2.5

Shipping costs: EUR 19.28 Ergodebooks

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Bibliographic data of the best matching book

Details of the book
Strategic Affiliate Marketing

Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations. Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimise resources once fully active in this area. This fascinating book focuses on how to build long term relationships with online partners, while gaining value and optimising resources. As such, it will be of special interest to academics and students of management, marketing and business. Online advertisers and online media will also find this a valuable tool with which to understand the potential of their online return of investment.

Details of the book - Strategic Affiliate Marketing


EAN (ISBN-13): 9781845420215
ISBN (ISBN-10): 1845420217
Paperback
Publishing year: 4
Publisher: Edward Elgar Publishing Ltd

Book in our database since 2007-05-17T17:27:53-04:00 (New York)
Detail page last modified on 2024-01-26T12:10:22-05:00 (New York)
ISBN/EAN: 1845420217

ISBN - alternate spelling:
1-84542-021-7, 978-1-84542-021-5
Alternate spelling and related search-keywords:
Book author: goldschmidt, sven simon, else uri, harris
Book title: strategic marketing, affiliate marketing


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Latest similar book:
9781843763901 Strategic Affiliate Marketing Simon Goldschmidt Author (Goldschmidt, Simon, Junghagen, Sven, Harris, Uri)


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