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Strategic Affiliate Marketing - Simon Goldschmidt, Sven Junghagen, Uri Harris
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Simon Goldschmidt, Sven Junghagen, Uri Harris:
Strategic Affiliate Marketing - Paperback

ISBN: 1845420217

[SR: 5689691], Paperback, [EAN: 9781845420215], Edward Elgar Pub, Edward Elgar Pub, Book, [PU: Edward Elgar Pub], Edward Elgar Pub, Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations. Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimise resources once fully active in this area. This fascinating book focuses on how to build long term relationships with online partners, while gaining value and optimising resources. As such, it will be of special interest to academics and students of management, marketing and business. Online advertisers and online media will also find this a valuable tool with which to understand the potential of their online return of investment., 2683, Management, 2675, Management & Leadership, 3, Business & Money, 1000, Subjects, 283155, Books, 2707, Multilevel, 2702, Marketing, 2698, Marketing & Sales, 3, Business & Money, 1000, Subjects, 283155, Books, 2732, Education & Reference, 11661, CPA Test, 11686, GMAT Test, 10020691011, Statistics, 3, Business & Money, 1000, Subjects, 283155, Books, 491624, Marketing, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books, 684248011, Management, 468220, Business & Finance, 465600, New, Used & Rental Textbooks, 2349030011, Specialty Boutique, 283155, Books

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Strategic Affiliate Marketing - Simon Goldschmidt; Sven Junghagen; Uri Harris
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ISBN: 1845420217

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Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations. Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimise resources once fully active in this area. This fascinating book focuses on how to build long term relationships with online partners, while gaining value and optimising resources. As such, it will be of special interest to academics and students of management, marketing and business. Online advertisers and online media will also find this a valuable tool with which to understand the potential of their online return of investment. business and finance,business and investing,management,management and leadership,marketing,marketing and sales,reference,sales,sales and selling,systems and planning Business & Investing, Edward Elgar Pub

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Strategic Affiliate Marketing - Goldschmidt, Simon/ Junghagen, Sven/ Harris, Uri
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Goldschmidt, Simon/ Junghagen, Sven/ Harris, Uri:
Strategic Affiliate Marketing - new book

2004, ISBN: 1845420217

ID: 12383047576

[EAN: 9781845420215], Neubuch, [PU: Edward Elgar Pub], Business & Economics|Business Communication, Business & Economics|Management, Business & Economics|Marketing|General, Business & Economics|Marketing|Multilevel, New Book. Shipped from US within 10 to 14 business days. Established seller since 2000.

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Strategic Affiliate Marketing - Goldschmidt, Simon, Junghagen, Sven, Har
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Goldschmidt, Simon, Junghagen, Sven, Har:
Strategic Affiliate Marketing - Paperback

2004, ISBN: 9781845420215

ID: 13241486060

Paperback, Great customer service. You will be happy!, Neubuch, P11, [PU: Edward Elgar Pub]

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Strategic Affiliate Marketing - Goldschmidt, Simon; Junghagen, Sven; Harris, Uri
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Goldschmidt, Simon; Junghagen, Sven; Harris, Uri:
Strategic Affiliate Marketing - Paperback

2004, ISBN: 9781845420215

ID: 14032711555

Paperback, Gebraucht, guter Zustand, [PU: Edward Elgar Pub]

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Details of the book
Strategic Affiliate Marketing

Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations. Strategic Affiliate Marketing acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimise resources once fully active in this area. This fascinating book focuses on how to build long term relationships with online partners, while gaining value and optimising resources. As such, it will be of special interest to academics and students of management, marketing and business. Online advertisers and online media will also find this a valuable tool with which to understand the potential of their online return of investment.

Details of the book - Strategic Affiliate Marketing


EAN (ISBN-13): 9781845420215
ISBN (ISBN-10): 1845420217
Paperback
Publishing year: 4
Publisher: Edward Elgar Publishing Ltd

Book in our database since 17.05.2007 23:27:53
Book found last time on 30.06.2017 13:47:19
ISBN/EAN: 1845420217

ISBN - alternate spelling:
1-84542-021-7, 978-1-84542-021-5


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